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by Dave Conklin | Nov 3, 2017 | Fun Stuff
Most of our existing customers know that I have two sets of identical twins. This caused some excitement when I learned that the new iPhone was going to have facial recognition features. I think about how twins. have it differently often, because, again, I have two...Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
Conklin Media is a team of passionate marketers who have been helping companies to make money using the web for more than 17 years.
Steve McMillen is Conklin Media’s technical development manager. The Elizabethtown, Pennsylvania, resident is involved in any project at the business growth agency as long as code is involved. “Whether that means delegating tasks to our other developers or firing up the code editor myself, I make sure our technical development projects get done and get done well,” he says. “I regularly interact with clients and bridge the gap between the complicated world of developers and leaders driven by business decisions.”
Steve enjoys working with the agency’s clients. “Our clients are hungry for extracting the full potential from their businesses,” he says. “They are eager to hear ideas and solutions from the outstanding team that has been assembled here at Conklin Media, and we are just as excited to be helping them grow and reach those goals.”
On almost every project he’s worked on, Steve has been able to dismantle the notion that development teams are unresponsive and slow. “I love demonstrating to clients that we are something different by giving them quick turnarounds and creative solutions when other agency have failed them,” he says.
Steve has been writing code and managing projects since 2007. He’s developed games, web apps, e-learning content and, of course, websites. From touching up front-end CSS to writing Javascript libraries, custom APIs, server-side logic and database schemas, Steve, who relishes the creative process, has written code for every part of the web development process. “I’ve managed development projects that cost over $500,000 and spanned a full year, involving teams of designers and developers,” he says.
When he’s away from his computer rig, Steve loves being creative some more, spending time in his woodshop or working on his home. He also loves simply enjoying creation. “I love traveling with my family and enjoying the wonders of God’s creation,” he says.
Allen Wilterdink is a digital marketer at Conklin Media, serving as a search engine optimization auditor and providing digital marketing operational support, helping drive the agency’s marketing engine. Allen, who resides in Elizabethtown, Pennsylvania, takes tremendous pride in finding and fixing what may appear to be minor errors and issues on clients’ websites but prove to be so much more. “These ultimately add up to improved search engine indexing and rankings,” he says. “This is, by far, my favorite ‘slow burn’ achievement.”
Allen joined Conklin Media in 2019 and appreciates the high level of thoughtful engagement our clients bring to discussions with the business growth agency’s team. Clients have opened up during conference calls, sharing fascinating insiders’ insight. “Additionally, It feels as if we have a clear focus on goals from the start,” he says. “That is very refreshing.”
Allen entered the digital marketing and search engine optimization fields in 2010. Before joining Conklin Media, Allen helped develop an Augmented Reality medical interfacing technology for Microsoft. Prior to shifting his career focus to web marketing, Allen worked in the event marketing industry for large clients such as Albemarle and Louisiana State University while living in New Orleans, Louisiana. During his time in The Pelican State, Allen was also a member of the team that rebuilt and modernized the Gulf Coast’s fiber optic backbone.
At home, Allen enjoys diving into his passion for drawing and animation. His stunning pieces have been published in many newspapers, magazines and books. His late-2000s newspaper illustration of New Orleans Saints quarterback Drew Brees is plastered on the walls of many bars and restaurants in The Big Easy. He also enjoys fishkeeping in his 300-gallon tank and depth scanning, which is the field of using an array of infrared dots to calculate and create a 3–D model of any object.
Craig Scott is Conklin Media’s site optimization SEO manager. Craig, of Christiana, Pennsylvania, helps implement strategic growth plans for the business growth agency’s clients. He ensures all tracking and data collection tools are connected and reporting properly as well as creates plans for off-site search engine optimization and outreach to help grow businesses through organic traffic. “Whether it is working on a landing page or building a link, I am focused on growing traffic and increasing conversions,” he says.
At Conklin Media, Craig is thrilled to learn about our clients and their industries, products and services. “We work with some amazing companies that took really cool ideas and made them into a business,” he says. “Each time I meet a new client, I learn something.”
Before joining Conklin Media, Craig worked in the radio industry and taught communications at a technical college. He pivoted to the marketing industry in 2016, specializing in digital marketing and business growth, while growing his skill set in SEO, e-commerce and email marketing.
Craig enjoys the creativity and no-holds-barred approach of marketing. “I love that this is a line of work where no idea is off the table,” he says. “I love looking at a business and building a strategic plan to grow it. When you are brainstorming, there are no boundaries or restrictions.”
Outside work, Craig participates in several hobbies, all of which take him to the great outdoors. “The more time I can spend on a boat or in the woods, the better,” he says. Craig is also passionate about food—specifically eating it as opposed to preparing it.
Brian Rossiter is Conklin Media’s content manager, serving as a jack-of-all-trades writer and editor. Brian, of Lower Providence, Pennsylvania, enjoys writing website, blog, white paper, infographic, email and any other kind of copy for Conklin Media’s 60-plus clients. He also enjoys discovering all the many ways our clients are unique in their industries. “It’s exciting to be able to learn about what makes our clients stand out and how we can shine the brightest spotlight on them,” he says. “I want to celebrate the energy that defines every one of our clients and their enthusiastic customers.”
After joining Conklin Media, Brian discovered quickly how engaged the agency’s clients are. Some open up during conference calls about different directions he can take in crafting copy designed to play up clients’ strengths. Brian appreciates having opportunities to chat with clients, gleaning valuable information that can elevate his work for them. “These connections make it possible to get to the core of what makes our clients special,” he says.
Brian has been in the communications field since 1996, interning at several newspapers throughout college before working full time as a copy editor and page designer at a Knight Ridder newspaper and municipal reporter and features writer at a Gannett newspaper. Brian has been in the marketing industry since 2005, working as a public relations specialist at Drexel University, senior publicist and marketing communications coordinator at an NPR–PBS member station, content marketer at a wire and cable products supplier and webmaster for two natural health practitioners. In recent years, Brian has focused on content marketing, search engine optimization and social media and desires to master the gamut of marketing.
In his free time, Brian is passionate about building his natural health brand, Fruit-Powered.com, and coaching clients to mastery of a fruitarian diet and posture exercises, helping them eliminate health conditions and chronic pain as well as experience peak performance in all they do. He’s a six-time author and publishes a free magazine, Fruit-Powered Digest, designed to help people elevate their lives. Brian enjoys spending time in glorious nature and pursuing growth in natural health and personal development.
Dejan Cuk is Conklin Media’s paid-traffic manager, ensuring that the hard-earned money our clients spend on paid ads through the business growth agency produce measurable returns on investment through lead generation or simply the sale of a product or service. Dejan lives in Salt Lake City, Utah, and appreciates that clients enjoy a certain comfort level with Conklin Media. “Our clients feel at ease to be able to communicate to us about any of their concerns,” he says. “They know we will listen to their concerns. I think that’s pretty cool.”
Dejan has been engrossed in many aspects of digital marketing for several years. He’s focused especially on search engine optimization (SEO), pay-per-click (PPC), social media ads and organic social media content, email marketing and marketing automation.
As a business growth expert, Dejan places great value on tracking and measuring results, which he appreciates in helping him grow in the field and in helping clients achieve success in their businesses. “It’s beautiful how you can measure your results,” he says. “In the old days, you would know if you were doing well only if your boss came in and popped the champagne cork.”
Dejan enjoys listening to music during and after helping Conklin Media clients grow their businesses through advertisements. “It brings out the caveman that was used to making sounds and making what some would call a dance,” he says. As a native of Croatia, Dejan is a major fan of football, which Americans call soccer. “Football is right up there with being important as life itself,” he says.
Josh Eberly is Conklin Media’s chief operating officer and one of three partners in the marketing agency. Josh is a full-stack marketer with an entrepreneurial streak. This Millersville, Pennsylvania, resident enjoys turning our clients’ vision for success into a reality. “Often, business owners struggle to understand how digital marketing impacts their bottom line,” he says. “I help them plan and execute strategies to not only grow their companies but give them deeper insights into how marketing drives results.”
Josh has worked on more than 1,000 websites, helping increase yield, drive revenue and launch marketing campaigns. At Conklin Media, he implemented one simple fix after a single meeting with a client that increased year-over-year revenue by $1 million. With another client, Josh helped grow sales connected to Facebook from $50,000 a month to more than $250,000 a month in less than three months. Finally, Josh was part of the Conklin Media nucleus that helped build BulkMemoryCards.com from zero revenue to $2 million in sales a year in less than a year.
One of Josh’s favorite aspects in working with Conklin Media’s diverse and growing client base is developing personal connections. “A family-like bond exists with many of our partners, and we will often text each other outside the confines of work,” he says
Josh remains on the leading edge of marketing trends, capitalizing on all ways to help our clients grow their profits. He enjoys the ability to reach anyone at anytime with a targeted offer that matters. “There is no better feeling than having someone buy your product or service and later write a raving review,” he says. “Helping business owners actualize this is my passion.”
When he wraps up his work day, Josh enjoys spending time with his wife, Julie, reading about investing, developing his real estate business, exercising at a gym, watching sports and debating life’s deeper issues.
Matt Self is Conklin Media’s chief revenue officer and one of three partners in the marketing agency. Matt is responsible for all incoming revenue, from sales to billing. This Lancaster, Pennsylvania, resident was born in Michigan (and is a vocal University of Michigan Wolverines fan, to the chagrin of some Penn State University Nittany Lions fans in the office) and lived in several states before setting down roots in Lancaster, where he married a county native.
Matt’s chief responsibility is in the acquisition of new clients. Matt embraces a consultative rather than a salesperson’s approach when reaching out to business leaders local, nationwide and global, helping them understand the value ProfitPaths™ and other Conklin Media approaches can bring to their businesses.
“I have the privilege of talking with business leaders from all across the globe and consulting on a wide range of unique business models,” Matt says, adding that he enjoys the variety of our clients’ businesses. “I have a soft spot for those who’ve been ‘burned by other marketing agencies’ in the past. So when I hear clients say they’ve ‘never worked with a team like ours’ and never seen such ‘quick results,’ I take great joy in this.”
Matt started his career in teaching and athletic administration and transitioned into business and marketing, specifically, in 2005, joining forces with Dave Conklin, Conklin Media founder and chief executive officer, at GetMyHomesValue.com. Matt helped grow this website and then served as vice president of a digital marketing agency that saw 200 percent revenue growth and 300 percent employee growth. To help facilitate this growth, he and two other founders launched a recruiting company that specialized in digital marketing, creative and IT positions.
Matt’s people-first approach, combined with a belief in digital marketing and technology as a means to grow business, has been a driving force throughout his career. He has enjoyed the privilege of working with and helping grow hundreds of clients, ranging in size from startup to Fortune 500. Matt makes it a priority to stay on top of emerging marketing trends. “Marketing approaches and tactics are changing so frequently that I have to be passionate to keep up!,” he says. “Our clients expect strong, positive ROIs, and to meet these expectations, we must be on the bleeding edge of technology.”
Beyond his career, Matt’s passion is fulfilling the mission of Jesus Christ. “This drives me to love all, behave ethically, work diligently and order my life according to His plan,” he says.
Adam Perry is Conklin Media’s visual media director, responsible for any project featuring visuals such as graphics, websites, videos and interactive elements. “If you can see it, it goes through me,” he says.
Adam, of Lancaster, Pennsylvania, enjoys how the entire marketing team at Conklin Media explores clients’ needs holistically rather than first divvying up projects into tasks and working in silos without any sense of integration. “At other agencies, the work is very segmented, and the various items don’t come together to accomplish very specific goals,” he says. “We really look at a client’s customers and needs and create a group of assets and strategies that work.”
Some of Adam’s favorite successes while at Conklin Media are developing ads and a video for Eli Mason. These assets, along with the paid- traffic team’s optimization, helped lead to some of the biggest months the company’s ever experienced.
Adam has engrossed himself in the design and marketing fields since 2006, specializing in conversion-based design, videos, online ads and anything visual. “I like taking an idea to a complete project that works for the client and does what we set out to do,” he says.
Adam is passionate about design and marketing, but he counts his family as his top passion in life. He loves writing and illustrating children’s books and listening to Nick Cave.
Brian Peterson is Conklin Media’s account executive and starts conversations with prospective clients, strategizes digital marketing plans for new clients, crafts portfolios for new clients and closes sales with clients. Brian, of Atglen, Pennsylvania, has been instrumental in helping Conklin Media grow its client base since 2017 to 60-plus diverse clients.
“My favorite thing about working with Conklin Media clients is having the opportunity to analyze what a company is doing currently—if anything—and strategize approaches to increase their revenue in ways they never thought were possible for their business,” he says. “I love when I am able to uncover simple, low-hanging fruit that a company can put into action now that can either help them save money, make more money or both!”
Brian has earned several digital marketing certifications on his way to helping identify all the many ways Conklin Media can help clients squeeze maximum profits from their businesses. Brian challenges himself to continually seek out innovative tactics to implement into a prospective client’s marketing plan. “I enjoy taking complicated aspects of marketing and putting them into charts and visuals that clearly communicate to clients,” he said. “The biggest compliment you can give me is how much you enjoyed the cold email you received from me.”
In his downtime, Brian enjoys learning about all kinds of things. “If I don’t know something about something, I am compelled to drop what I am doing and look it up,” he says. Brian also enjoys playing guitar, drinking coffee, eating breakfast for dinner and spending time with his beautiful wife, Gina, and two dogs, Bailey and Cooper.
Emily Conklin is Conklin Media’s digital marketing strategist, helping our clients grow and scale their businesses through paid search and paid social media ads. Emily, who lives in Lancaster, Pennsylvania, strategically analyzes our clients’ current and past marketing campaigns, learning what’s producing successes and where improvements can be made. She also researches the marketing activities of our clients’ competitors. “From the analysis, I work to strategize and implement new ways to achieve optimal growth in leads and sales at a lower cost and higher volume,” she says.
Emily finds it thrilling to elevate clients’ businesses from simple ideas. “With many of our clients, they have these crazy big ideas they never dreamed would be possible, and, with our team’s brainpower and abilities, we work together to make their ideas come to life,” she says. “Not only do we bring ideas to life, but we focus on how our efforts and the ‘things’ we build will help our clients achieve their goals and grow their businesses.”
Emily got involved in marketing by building her first WordPress website when she was a young teenager and developed SEO content for clients at a local digital marketing agency as a summer job. The day after Emily graduated from high school, she started working full time on growing 800-plus revenue-generating websites through advertising, affiliate marketing and e-commerce sales. She was responsible for the strategy and implementation of everything from basic WordPress website design, HTML and CSS to content creation and paid advertising.
At Conklin Media, Emily enjoys tapping into marketing channels such as Facebook and new geographic locations that our clients have never had a presence in or marketed to and growing these opportunities from the ground up. “I like setting a new standard and exploding our clients’ leads and sales, helping them to achieve the business growth they’ve been looking for,” she says.
This joy is an extension of Emily’s love of marketing, which she finds a highly engaging and challenging field because of its constantly changing tools, platforms and practices. “There is also so much creative freedom and so many ways to get the results and business growth that align with your goals,” she says.
Outside marketing, Emily enjoys spending time with family and friends, serving her community and being involved in her church’s community.
Dave Conklin is Conklin Media’s founder, chief executive officer and marketing maven extraordinaire. It’s Dave’s mission to create products and services that propel our clients to growth and success. This Lancaster, Pennsylvania, resident also builds communications strategies to tell the world about our clients as well as ensures Conklin Media has the best team in place to knock everything our clients hand us out of the park.
“Almost once a week, we get an email from a client who shares with us a success that they’ve had because of partnering with us,” Dave says. “This has become one of the biggest joys in doing what we do. When someone goes out of their way to tell you something great—completely unsolicited—you know that you’re doing something good.”
Dave was an award-winning real estate agent before serving as co-founder and president of GetMyHomesValue.com, which earned distinction in Inc. Magazine in back-to-back years as one of the fastest-growing companies in the United States. Dave also served as co-founder and president of ProspectMX, helping companies nationwide through digital marketing.
At Conklin Media, Dave and his leadership team have helped companies land more than 1 million leads and millions of dollars in revenue. Conklin Media offers clients custom marketing strategy development, consulting and training. The Quarryville, Pennsylvania-based marketing agency, serving clients locally, throughout the United States and across the world, also offers website development, social media marketing, paid search marketing and “done-for-you” marketing.
Some of Dave’s favorite achievements at Conklin Media include helping grow Riverwood Cabins’ revenue more than 300 percent in a single year, helping create more than $2 million in revenue from zero revenue with BulkMemoryCards.com and helping an online photo canvas retailer achieve $250,000 in revenue from Facebook traffic in a single month from $50,000 beforehand.
For Dave, the bottom line in marketing is ROI. Whereas some other marketing agencies focus on clicks, views and impressions, these data are inconsequential unless they help tell the story behind blossoming profit margins. “I love tracking,” he says. “The fact that you can literally watch what people are doing on a landing page and make modifications to increase conversions is so cool—and yet less than 2 percent of our clients have any tracking in place when they come to us.”
Outside his career, Dave and his wife, Jodi, are passionate about their faith and very involved with their church. This couple is also committed to helping with water projects in India, Haiti, the Dominican Republic and other countries. “We believe that those who are blessed have a requirement to help those who are less fortunate, and that steers much of our decision-making,” he says. Dave’s also a die-hard New York Yankees fan and lover of Audi automobiles and all things Apple.
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