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Dave Conklin is Conklin Media’s founder, chief executive officer and marketing maven extraordinaire. It’s Dave’s mission to create products and services that propel our clients to growth and success. This Lancaster, Pennsylvania, resident also builds communications strategies to tell the world about our clients as well as ensures Conklin Media has the best team in place to knock everything our clients hand us out of the park.
“Almost once a week, we get an email from a client who shares with us a success that they’ve had because of partnering with us,” Dave says. “This has become one of the biggest joys in doing what we do. When someone goes out of their way to tell you something great—completely unsolicited—you know that you’re doing something good.”
Dave was an award-winning real estate agent before serving as co-founder and president of GetMyHomesValue.com, which earned distinction in Inc. Magazine in back-to-back years as one of the fastest-growing companies in the United States. Dave also served as co-founder and president of ProspectMX, helping companies nationwide through digital marketing.
At Conklin Media, Dave and his leadership team have helped companies land more than 1 million leads and millions of dollars in revenue. Conklin Media offers clients custom marketing strategy development, consulting and training. The Quarryville, Pennsylvania-based marketing agency, serving clients locally, throughout the United States and across the world, also offers website development, social media marketing, paid search marketing and “done-for-you” marketing.
Some of Dave’s favorite achievements at Conklin Media include helping grow Riverwood Cabins’ revenue more than 300 percent in a single year, helping create more than $2 million in revenue from zero revenue with BulkMemoryCards.com and helping an online photo canvas retailer achieve $250,000 in revenue from Facebook traffic in a single month from $50,000 beforehand.
For Dave, the bottom line in marketing is ROI. Whereas some other marketing agencies focus on clicks, views and impressions, these data are inconsequential unless they help tell the story behind blossoming profit margins. “I love tracking,” he says. “The fact that you can literally watch what people are doing on a landing page and make modifications to increase conversions is so cool—and yet less than 2 percent of our clients have any tracking in place when they come to us.”
Outside his career, Dave and his wife, Jodi, are passionate about their faith and very involved with their church. This couple is also committed to helping with water projects in India, Haiti, the Dominican Republic and other countries. “We believe that those who are blessed have a requirement to help those who are less fortunate, and that steers much of our decision-making,” he says. Dave’s also a die-hard New York Yankees fan and lover of Audi automobiles and all things Apple.
Kyle Porter is Conklin Media’s Director of Strategy. He’s responsible for organizing the overall direction of client campaigns, making sure that clients are able to meet their business goals and coordinating the work that each of our departments do on client projects.
Based out of Atlanta, Georgia, Kyle is passionate about client success and believes that going above and beyond to communicate clearly and build real relationships is where that success comes from.
“You have to take the time to show people that they’re important to you,” he says. “People can tell when you care about them, and it’s the little things you do day after day that really build that strong foundation.”
For Kyle, the North Star is always making sure that clients get a clear return on their investment with us. He believes that we have an obligation to be clear about the business results we’re getting and the value that we’re providing, and with the team we have here at Conklin, he’s proud to show off that work.
Outside of work, Kyle loves to hang out with his kids, take his wife on dates, play with his dogs, and hit the gym. He’s also a big Georgia Bulldogs football fan and an avid reader (mostly marketing books with some epic fantasy mixed in too).
Pam Abreu serves as Conklin Media’s account manager. She’s on top of hundreds of tasks coming down the pike each month and is in regular communication with the business growth agency’s dozens of clients.
Pam joined Conklin Media in April 2020 and quickly helped ensure projects moved along smoothly. “I make sure that our client’s work gets done!” she said. “From the initial kickoff call to project completion, I make sure that my colleagues have what they need to complete your project. On a month-to-month basis, I work with our teams to schedule our different projects and set them up for success.
Pam, of Mountville, Pennsylvania, also pitches in by testing websites, wordsmithing product descriptions, and helping out with odds and ends that need to be completed.
Pam started her career in the sports world, working for the Lancaster Barnstormers as the minor league baseball team’s marketing and public relations manager. She also spent five-and-a-half years as a director of account management for a Lancaster, Pennsylvania-based digital marketing agency and managing event planning for a premier outdoor living company.
Pam enjoys working with Conklin Media’s industry-spanning client base. “There are so many different industries that we serve,” she said. “There is something to learn about each company. They are all unique and have different needs. The fact that we are able to acquire a knowledge base that helps all of them with their different needs is extremely impressive. It’s great to be able to help them reach their goals.”
Pam takes supreme satisfaction in watching Conklin Media clients’ business grow. “They entrust us with their business, and we take their passion and make it our own,” she said. “From dog bowls to robots, there is something new to learn about each business, and I enjoy seeing our clients provide us the insight into their business and us being able to help their business thrive.”
Pam’s job keeps her on her feet because the marketing industry changes so quickly. From Mad Men until now, the way that marketing has evolved is so interesting,” she said. “Digital marketing is so scientific in some ways (which I am not), but it infuses creativity to spark consumers’ interest. There’s so much you can learn from analytics regarding behavior. What’s not interesting about that?”
When her daily task list is accounted for, Pam enjoys planning trips and traveling as much as possible and eating good food. She also relishes spending time with family and friends and her dog, Sampras. Playing tennis, cooking, and following the Pittsburgh Steelers and Philadelphia Phillies and Flyers are high on her list of favorite things to do. Plus, being involved in “all things Lancaster.”
Steve McMillen is Conklin Media’s technical development director. The Elizabethtown, Pennsylvania, resident is involved in any project at the business growth agency as long as code is involved. “Whether that means delegating tasks to our other developers or firing up the code editor myself, I make sure our technical development projects get done and get done well,” he says. “I regularly interact with clients and bridge the gap between the complicated world of developers and leaders driven by business decisions.”
Steve enjoys working with the agency’s clients. “Our clients are hungry for extracting the full potential from their businesses,” he says. “They are eager to hear ideas and solutions from the outstanding team that has been assembled here at Conklin Media, and we are just as excited to be helping them grow and reach those goals.”
On almost every project he’s worked on, Steve has been able to dismantle the notion that development teams are unresponsive and slow. “I love demonstrating to clients that we are something different by giving them quick turnarounds and creative solutions when other agency have failed them,” he says.
When he’s away from his computer rig, Steve loves being creative some more, spending time in his woodshop or working on his home. He also loves simply enjoying creation. “I love traveling with my family and enjoying the wonders of God’s creation,” he says.
As Conklin Media’s Digital Content Manager, Sara Bodner creates content and search engine optimization strategies by helping businesses identify keywords they want to rank for, developing content specifically geared towards achieving these goals, auditing websites for SEO issues, and then implementing solutions to make sure everything’s up to speed.
Before working at Conklin Media, Sara was in the international nonprofit sector. She focused on communications and donor relations out of Washington DC, then Cairo, Egypt. When she returned to the US, she began working in marketing, specifically content and SEO.
Sara joined the team in February 2021 and now works with Conklin Media’s clients to transform their thoughts and ideas into concrete words on a webpage. “I enjoy learning about what makes our clients and their businesses unique and helping to build their digital presence.”
Sara, of Lancaster, Pennsylvania, says “it’s a privilege to partner with so many talented individuals with incredible products,” and “satisfying to watch the search results change over time”.
Sara enjoys a challenge and is constantly learning what’s new in the industry. “Search engine optimization is an ever-changing puzzle,” she says. “I’m passionate about helping people share their stories through creative content and staying on top of best practices.”
When Sara isn’t optimizing content and websites for search engines, she loves to travel. Many people don’t know that she has lived on four different continents! Also, in her spare time, you can find her enjoying the outdoors, hiking, or riding horses.
Pepe, a graduate from Millersville University’s class of 2020, has a degree in Business Administration with a focus in Marketing. He now serves as Conklin Media’s Paid Media Associate and resides in Malaga, Spain. Before joining the Conklin Media team, Pepe was involved in a variety of digital marketing projects after finishing his college degree. He also completed two remote internships at business growth startups, which allowed him to fulfill his passion for Marketing, as well as obtain more experience.
Working with paid media for Conklin Media’s clients, Pepe manages, creates, and optimizes Amazon, Facebook, and Google ad campaigns. In doing these things Pepe says he enjoys working with our clients and seeing their drive to succeed. “Our clients are passionate about growing their brands and being leaders in their respective industries.” Pepe also loves how quick our clients are to offer suggestions. He says, “they are willing to try new strategies to improve their key metrics and grow as a business.”
Pepe says “I don’t like giving myself too much credit when I know there’s still always room for improvement, however, recently I started working on some email campaigns for a client and in just three days, we were able to generate them over two thousand dollars in sales. I’m very happy and excited about that.”
From a young age, Pepe sparked an interest in the marketing industry. “Since I was about 10 years old I was very interested in how these people on tv went from doing a commercial to growing their businesses to 7 figures,” Pepe states. The minute he realized how the whole customer value journey works, he was hooked and has always wanted to improve every day to become the best at what he does. He enjoys a challenge and especially loves the science of copywriting and messaging. Pepe says, “I love how tracking metrics successfully and doing things on the backend, you can achieve so many things that were not possible with traditional Marketing 20 years ago.”
When he’s not creating ad campaigns or learning more in his field, you can find Pepe doing the other things he loves: playing tennis, hiking, going to the beach with friends and especially listening to music. Learning and listening to different types of music is one of his favorite hobbies because Pepe says, “music has helped me get through tough times in the past and will always make my mood a lot better.” Pepe also likes to read because he enjoys having a broad knowledge base and learning how to become better as a person and a professional.
As Conklin Media’s content specialist, Sydney Fuhrman is a member of the Content & SEO team, focusing primarily on creating keyword-rich and user-friendly content. “I really strive to invoke our clients’ voices and priorities in the content I write,” Sydney says. “My speciality is the written word.”
Sydney has always loved writing, and that lifelong passion has naturally translated into a marketing career. “I’ve always been interested in interdisciplinary pursuits,” Sydney says, “so learning how each separate element of marketing – from SEO and content to design and web development – connects and collaborates with one another really compels me.”
Before coming to Conklin Media in November 2021, Sydney was a freelance writer for clients in healthcare, as well as organizations providing mental health and addiction recovery services. Prior to working on a freelance basis, Sydney wrote content and managed the social media accounts of professionals in a wide range of industries, from financial advisors and real estate investors to luxury furniture vendors and even a few psychics.
At Conklin, Sydney is thrilled to continue working with clients from a variety of industries. “I love diving into a medley of topics and interests, working with people who come from different backgrounds and have different experiences, and engaging with areas that I might not have a reason to explore otherwise,” Sydney says. “Learning from other passionate people about things I may not understand is a rare privilege I always appreciate and enjoy.”
Outside of work, Sydney can often be found reading, playing tabletop games, or doing something strange and artistic. “Creative expression means everything to me,” Sydney says. “Writing poetry, sketching, collecting stickers, cooking for friends, and creating junk journals are a few ways I like to spend my time.” Sydney also enjoys playing tennis and walking in the woods.
After 18 years in the food and beverage industry, Manny Martinez joined the Conklin Media team as our Special Projects Coordinator in November 2021. Having held the title of Chef for the last 10 years of his previous career, Manny brings exceptional leadership experience and a unique perspective to the team.
In his time with the food and beverage industry, Manny has led several teams of 20 or more team members each, always emphasizing kindness, respect, efficiency and relational retention. At Conklin Media, Manny continues to champion these values, which he finds are reflected in the expansive range of services clients entrust to our team thanks to strong, long-standing relationships and previous successes.
As our Special Projects Coordinator, Manny is involved in a variety of areas, but one of the largest projects he is heading is the development and implementation of Conklin Media’s Business Growth Strategy Podcast. Manny is responsible for studio maintenance, hosting, producing, editing, and general content creation as it pertains to this podcast.
Manny is especially interested in the practice of building creatives, which are the images, videos, audio, and other creative assets delivered to users in the form of advertisements. As the Special Projects Coordinator, Manny is excited to continue expanding and evolving his role to encompass the other areas of specialties and services Conklin Media provides.
Outside of work, this Quarryville, PA resident is passionate about his faith and his family, including his wife, Kait, his daughter, Peyton, and his son, Ezekiel. Manny is also a self-proclaimed “massive Philadelphia sports fan,” especially when it comes to the Eagles.
Karen Salem is Conklin Media’s dedicated outreach coordinator, heading the task of reaching out to prospective clients who seem like a great fit for our company’s growth services. With a natural ability to easily build relationships and make strong connections with others, Karen provides potential clients with the information they need to make informed marketing decisions.
Recently, Karen has also begun to dabble in link building, adding onto her list of existing duties. She is focusing on creating content that will generate optimal results within search engines.
Before beginning her career with Conklin Media in May 2021, Karen cultivated experience in customer service, account specializing, and link building. She has earned a reputation for getting in touch with new clients or businesses through her interpersonal skills and ability to easily build rapport. Her determination and willingness to take on any risks without hesitation, knowing that positive results will follow, has made her one tough cookie over time.
As our outreach coordinator, Karen thrives in her role, providing an enthusiastic first impression to potential clients. “I am on the front line & get to be the first experience that potential clients have with Conklin Media,” Karen says. “It’s fulfilling to introduce them to our very talented team knowing that we can help them achieve their business growth goals.” Karen enjoys watching the clients grow from month to month, year to year.
And growth isn’t reserved just for our clients as far as Karen is concerned. One of the most satisfying aspects of her role is having the opportunity to learn and explore new areas of expertise. She has especially enjoyed being able to grow into her link building role.
For Karen, marketing is all about helping people. She wants to make sure that our clients are successful in their business endeavors and have what they need for success – and that includes continuing her marketing development skills so she can provide even better service and information from the get-go. “I love it when a client sees the potential and is willing to trust us to take them to the next level,” Karen says. “It’s kind of like Emerill, we add the BAM to their marketing.”
A Millersville, Pennsylvania resident, Karen is a whirlwind of creative energy. She spends her weekdays at work, but when the weekend comes, she loves spending time with her family and friends. Karen starts every day off right with a hot cup of Chai tea, followed by hosting large dinner parties for her family and friends! If she is not having a huge feast, you will find her on the sidelines, watching and cheering her sons’ swimming and band competitions. Just when you think there is no more time for Karen to give, she is volunteering at several places throughout the community!