The creator of the original garage floor containment mat, which is the best and easiest way to keep your garage floor clean, AutoFloorGuard teamed up with Conklin Media starting in 2018 to grow its business with a variety of optimization efforts.
AutoFloorGuard’s Containment Mats Help Homeowners Solve a Major Problem
AutoFloorGuard’s containment mats help prevent caked-on snow, rain droplets, dirt, mud, gasoline, oil, and other fluids and debris from dirtying your garage floor and causing safety concerns.
“Our mats prevent your garage from getting stained or slick from rain or snow-based water,” said Mike Falahee, AutoFloorGuard’s owner. “An example of how they help is when you park your car in your garage during a snowstorm and are taking bags of groceries into your house. Our mats help prevent excess water from getting tracked inside your house, creating a second mess to clean up.”
These containment mats are a cinch to clean, with users pulling them beyond their garage threshold and using a provided squeegee or a broom, mop, or hose.
With heat-sealed edges, stay-put corners, and constructed from the market’s most-heavy-duty polymer, AutoFloorGuard containment mat customers feel confident that their products will stand the test of time. Most or even all competing products are flimsy and can easily tear.
AutoFloorGuard Partners With Conklin Media to Help Spark Sales
The AutoFloorGuard team turned to Conklin Media for help with scaling sales and updating the company’s website, which wasn’t designed to convert customers. The team also needed help with optimizing product listings and advertisements on Amazon.com.
“The main challenges we took on were to help generate more sales and create a brand essence on the internet,” said Josh Eberly, the agency’s chief operating officer.
“When we took [our product] to the market, we decided to do mostly online sales,” Falahee said. “I got a hold of a company, Conklin Media, who did a terrific job of taking our company really from concept to where we are today: in the thousands and thousands [of dollars] in sales.”
Eberly said he has enjoyed working for AutoFloorGuard and helping improve the enterprise’s bottom line. “We overhauled AutoFloorGuard’s website, making it really nice and easy to communicate what the product is and how it functions,” he said. “We’ve also run a lot of Facebook ads and Google Ads that created exposure for the product in the marketplace. We’ve run a lot of Amazon ads and pay-per-click advertising, too. The company hadn’t been doing any of this advertising before we partnered, and these efforts have helped AutoFloorGuard tremendously.”
COVID-19 Pandemic Affects Containment Mat Fulfillment
The COVID-19 pandemic hasn’t affected AutoFloorGuard’s sales as much as it has impacted the business’ fulfillment side. The company has faced challenges with rising manufacturing costs, freight duties and transportation costs to deliver products to Amazon warehouses.
“It’s been harder to get containment mats, and the cost to get them made and delivered has gone up, so their profit margins have been affected on this front,” Eberly said.
AutoFloorGuard Has Been a Smashing Success, With Sales up 70 Percent, As $1 Million in Amazon Sales Are Projected
AutoFloorGuard’s business was up more than 70 percent year over year in September 2020 heading into the company’s busiest season. “On Amazon, we’re looking forward to hitting more than $1 million in sales this year,” Eberly said.
As AutoFloorGuard prepares for its busiest season, Eberly is helming Conklin Media’s digital marketing strategies to bring more prospective customers directly to the company’s website, which has racked up more than $300,000 in sales in 2020. “We are focusing more on profit and bottom-line growth by sending traffic to AutoFloorGuard’s website,” he said. “We make AutoFloorGuard more money on its website as opposed to selling on Amazon.”
Eberly is also prepping the Conklin Media team to help generate big sales on Black Friday and throughout the holiday season. “We have a better strategy in place,” he said. “We’re really excited about this year.”