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The Construction Marketing Strategies With the Biggest Impact

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Which construction marketing strategies make the biggest difference for companies like yours?

We get it: construction professionals like you don’t want to waste time and money on efforts that don’t impact your business’s bottom line. You’re busy spending time at construction sites or managing the details of your business.
You need proven strategies. After all, the right marketing tactics mean the difference between your construction business seeing the returns it deserves or not. As digital construction industry experts, we ensure our clients see maximum benefit from construction marketing strategies tailored to their needs and goals.
There’s no one-size-fits-all solution when it comes to construction marketing, but we’ve created a list of some of our favorite construction marketing ideas for you here.

Why Should a Construction Company Consider Digital Marketing?

The right digital marketing campaign can make a major difference in construction companies’ bottom lines. From organic SEO to paid campaigns, construction marketing strategies can help construction firms reach more potential customers, increase website traffic and leads, and ultimately (and most importantly) boost revenue.
With so much competition in the construction industry, an effective construction marketing strategy is essential for success.
An man writing construction marketing ideas on a checklist

ProfitPath®s for Construction Companies

At Conklin Media, we use our trademarked system to develop a ProfitPath®. This outlines your most profitable offering, your best audience, and how to connect the two. By creating a ProfitPath® to guide you, you can be sure that your construction marketing strategy focuses on the right services and the right customers.
Our system cuts down on wasted time and money. During implementation, you’re not going to hear about stats like impressions or views. Instead, you’re going to receive regular updates about the analytics that connect to profitability.

The Best Marketing Efforts for Your Construction Business

Over the years, we’ve helped construction companies just like yours become more profitable through marketing efforts. Whether it’s getting more site visitors, tightening up lead generation, or remarketing on social platforms, we’ve guided companies to better spend their marketing dollars. Here are some of our favorite strategies we recommend for construction groups when implementing their ProfitPath®:

Google Business Profile Updates

One of the best things you can do for your company is updating your Google Business Profile. If you don’t have one, they’re free to create. Make sure all the information about your construction company is up to date. You can add your hours of operation, a summary, links to social media profiles, photos, and more. The more fleshed out your profile is, the more attractive it will look to new customers. Building out your profile will also improve your position in Google’s map pack or your chances of appearing when people search for things like “construction companies near me.”

Review Generation

Have your past customers left you good reviews? A construction company’s business profile or social media profiles like Facebook are some of the first places potential customers will go to learn more about you. If you have poor reviews that bring down your average, people will likely choose similar businesses over you. If you don’t have many (or any) reviews, potential clients may not trust your business.
You should follow best practices for responding to reviews and consider a review generation service that will put together email or SMS drip campaigns designed to follow up so you can get more customer testimonials.

Carefully Crafted SEO Strategy

SEO, especially local SEO, is hugely important for your construction website. People often search with local intent when looking for construction services, so make sure you’re mentioning your region on your service pages, in title tags and meta descriptions, and in headings throughout your site.
You can also partner with a marketing agency to put together a strategy for developing engaging content and getting links built back to your site. Make sure potential vendors have relevant experience in construction, not just one of the many industries out there.
Chart demonstrating growth from an SEO marketing strategy for a construction company
The SEO growth an east coast construction company who worked with us saw.

Ads Retargeting Visitors on Social Media

Once people visit your website through a Google search or paid advertisement, you can retarget them with ads like display ads or ads on social media platforms like, Facebook and Instagram. It takes several touchpoints for future customers to become familiar with your brand, so retargeting is a great way to build trust and familiarity with your company.
You can also develop specific landing pages for social media ads so people go to the page with the most relevant content on your website.

Email Marketing

Email offers a powerful opportunity to stay connected with your target audience and existing customers. Your email list can be the first to know about any exciting new projects, special services, and more. Emails help put your audience in touch with the human element of the company and build positive relationships over time.

Updating Your Construction Company's Website

Is your website out of date? Many of our construction company clients come on with an older website that could use a refresh to show off their newest construction projects or incorporate search engine optimization best practices. An updated website may be the bedrock of your marketing plan: without a good foundation, it can be hard to get more leads.
A website refresh isn’t just about design. Adding fresh written content to your website will help you rank for more relevant keywords, which means more people can find your company online. Does your company have a blog page? Writing articles is a great way to get started with content marketing. You can also incorporate images from a job site or compelling video content of your work.
If you’re a construction company looking for new leads and ways to grow your business, digital marketing should be at the top of your list. And there are plenty of options available – from SEO and paid advertisements to email marketing and website updates. The best way to figure out which strategy is right for you is to sit down with an expert and map out a plan.
So if you’re ready to take your construction company to the next level, we’re here to help. Contact us today to set up a free business growth strategy session. We’ll work with you to create a custom digital marketing plan that includes all of the strategies that will get you the results you want.

Frequently Asked Questions About Construction Marketing Strategies

What Should My Marketing Budget for My Construction Company Be?

Your construction marketing budget will depend on a wide variety of factors including the number of service areas you have and what campaigns (like organic search or paid advertisements) you want to pursue. Just like any construction process, every marketing strategy is unique. Contact us and we can set up a free meeting to give you a quote.

What's an Example of a Great Construction Marketing Strategy?

The best marketing strategy for your construction company will depend on whether or not you’re focusing on interruption marketing or intent based marketing. Normally people are searching for construction services, which means it would make sense to focus your marketing campaigns around intent. You would use SEO campaigns and Google ads campaigns, for example.

Are Marketing Strategies for Commercial Construction Different from Residential Construction?

For both commercial and residential construction, it’s important to be marketing your business online. Strategies will, however, be slightly different since your target audience is different for these businesses. The right marketing team will focus on choosing the platforms where your target demographic is, and then building the marketing campaigns from there.
Sara Bodner

Sara Bodner

Sara Bodner is Conklin Media’s Digital Content Manager and caretaker of the many, many office plants. You can most often find her neck deep in keyword research, putting together SEO strategies to help businesses become more profitable, and fixing technical SEO issues on websites.

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