If you’re a business owner, you know how important it is to show up in search results. But did you know that appearing on Google Maps can be just as important? With more and more people turning to their phones for directions and recommendations, having a strong presence on Google Maps can make a big difference in attracting potential customers to your business.
In this post, we’ll go over some of the most important things that any business owner can do to rank higher on Google Maps. From optimizing your Google Business profile to building local citations, creating location-specific content, and more, we’ll give you the tools you need to improve your rankings and grow your business. And don’t forget to request a free consultation with our team to learn how we can help you achieve even better results!
Optimize Your Google Business Profile
Optimizing your Google Business profile is one of the most important steps you can take to improve your rankings. Some of the things you can do to optimize your profile include:
- Claim and verify your profile
- Optimize your profile information, including your business description and category
- Add high-quality photos and videos of your business
- Collect and respond to reviews to build trust with potential customers
- Use Google Posts to share updates and promotions
For a more detailed understanding of how to optimize your Google Business profile, read our related post “How To Optimize Your Google Business Profile For Maximum Visibility“.
Build Local Citations
A local citation is any online mention of your business’s name, address, and phone number (NAP). Building local citations can help improve your visibility in local search results and boost your rankings on Google Maps. Here are some things you can do to build local citations:
- Find and claim local citations: Use online tools to find local directories, review sites, and other websites where your business is listed. Claim these listings if you haven’t already, and make sure that the information is accurate and up-to-date.
- Ensure consistency across all citations: Make sure that your NAP information is consistent across all local citations. Inaccurate or inconsistent information can confuse search engines and hurt your rankings.
- Get listed in local directories: Submit your business to relevant local directories, such as Chamber of Commerce websites, industry-specific directories, and city-specific directories. This can help increase your visibility in local search results and improve your rankings on Google Maps.
By building local citations, you can improve your visibility in local search results by validating your business’ authenticity and popularity in Google’s eyes.
Create Location-Specific Content
Creating location-specific content is another effective way to improve your rankings on Google Maps. By producing content that is tailored to your local audience, you can improve your relevance and visibility in local search results. Here are some things you can do to create location-specific content:
- Create location-specific landing pages (this is the most important thing in this list): Create landing pages that are specific to your location or service areas. This can help improve your relevance and visibility in local search results for those specific areas.
- Use location-specific keywords: Use keywords that are relevant to your location throughout your website and content. For example, if you’re a pizza restaurant in Brooklyn, include keywords such as “Brooklyn pizza”, “best pizza in Brooklyn”, and “pizza delivery in Brooklyn”.
- Write about local events and news: Produce content about local events, news, and other happenings in your area. This can help attract local customers and improve your visibility in local search results.
Creating effective location-specific landing pages is both an art and a science, and requires a deep understanding of both user behavior and search engine algorithms. For best results, it’s recommended that you hire a professional to create and optimize your location-specific landing pages.
At Conklin Media, we specialize in creating customized local SEO strategies that help our clients improve their rankings on Google Maps and attract more potential customers to their business. Our team of experts can help you create effective location-specific landing pages that are optimized for your specific business and your local audience. The best first step is to request a free consultation with our team to learn more about how we can help you achieve better results with your local SEO efforts.
Build Backlinks from Local Sources
Backlinks are links from other websites that point to your website. Building backlinks from local sources can help improve your website’s authority and relevance in local search results. Here are some things you can do to build backlinks from local sources:
- Identify local sources for backlinks: Look for local websites, blogs, and other online resources that are relevant to your business. This could include local news outlets, industry associations, or other businesses in your area.
- Build relationships with local businesses: Reach out to other local businesses and build relationships with them. This could include collaborating on events, guest posting on each other’s blogs, or sharing each other’s content on social media.
- Offer to write guest posts for local websites: Look for local websites or blogs that accept guest posts, and offer to write content for them. This can help you build backlinks to your website and improve your authority and relevance in local search results.
By building backlinks from local sources, you can improve your website’s authority and relevance in local search results, which can help improve your rankings on Google Maps. Much like writing properly optimized content for your website, building backlinks is both an art and a science.
One of the biggest mistakes business owners often make when getting backlinks for their website & Google Maps listing is getting irrelevant link or even worse hiring a company that gets toxic backlinks that actually hurt the business’ rankings instead of helping.
Our team here at Conklin Media is highly experienced in building high-quality, relevant backlinks from local sources. We understand the importance of building a backlink profile that is both diverse and relevant, and we use a variety of techniques to ensure that our clients’ websites receive the high-quality backlinks they need to improve their rankings on Google Maps. Contact us today to find out about our proven “media placement” process!
Optimize Your Website for Local Search
Optimizing your website for local search is an important step in improving your rankings on Google Maps. Here are some things you can do to optimize it:
- Include your location in your website’s title tags and meta descriptions: Incorporate your city or service areas into your website’s title tags and meta descriptions. This can help improve your relevance in local search results.
- Optimize your website’s content for local search: Use location-specific keywords throughout your website’s content, including your homepage, product and service pages, and blog posts. This can help improve your relevance in local search results.
- Use schema markup to provide location-specific information: Use schema markup to provide search engines with location-specific information about your business, including your address, phone number, and hours of operation. This can help improve your visibility in local search results.
By optimizing your website for local search, you can improve your relevance and visibility in local search results, which can help improve your rankings on Google Maps.
Improving your rankings on Google Maps is an important step in growing your business. By following the tips and strategies outlined in this article, you can improve your visibility in local search results, attract more potential customers to your business, and ultimately grow your business.
Remember that building local citations, creating location-specific content, building backlinks from local sources, and optimizing your website for local search are ongoing efforts. Continually working on these strategies and staying up-to-date with changes in local search algorithms can help ensure that you maintain and improve your rankings over time.
If you need help improving your rankings on Google Maps, request a free consultation with our team by clicking the button below. We can help you develop a customized local SEO strategy that’s tailored to your business and your specific needs.