For many of our clients, hiring a marketing agency is a major step for their business. They’ve either found that their current team doesn’t have the capacity for new projects or that they want to partner with a group with more niche expertise. If you’re in the same boat, this likely sounds familiar. And if you’re searching for a digital marketing agency, you’re likely asking the same question all of our clients were too:
What should I expect when hiring a marketing agency?
When hiring a marketing agency, you should expect regular communication in the form of meetings and reports, data-driven decisions, relevant experience, and the team treating your marketing dollars as their own.
At Conklin Media, our goal is to make you more profitable by connecting your most valuable product with your best audience. Every marketing strategy we develop is unique to your business, but you should expect the following when working with us or any other digital agency worth their salt.
Here’s What You Should Expect
Over the years, we’ve found that the most successful client-agency relationships take trust, transparency, and creativity. On a day-to-day basis, here’s what you should expect that to look like:
Your marketing agency should be extremely transparent and work hard to keep you in the loop when it comes to results. We operate on a three-week meeting schedule with reporting between meetings when relevant. This allows enough time to pass between calls that there’s new data to look at, but not so much time that you aren’t getting the information you need.
Data Driven Decisions
You should expect your marketing agency to make decisions based on hard data, not a cookie cutter plan that they’ve used for other businesses in your industry. Marketing needs to be flexible, and your strategy can (and should) evolve based on the numbers generated.
The right agency won’t focus on data like impressions but focus instead on revenue and other leading indicators.
Your digital marketing agency should have experience relevant to your business. Not every agency has experience in the exact same niche, and that may not be realistic to expect. After all, if you work in a super small sector, you don’t want your agency working with your direct competitors.
However, every agency should be able to connect relevant experience (even if it’s from neighboring niches) to your specific business and industry.
Your Team Acting In Your Best Interests
At Conklin Media, you can expect that our experts work as an extension of your own team. We take growing your business seriously, and we always want to act in your best interests and treat your budget as we would our own. If something isn’t working, we’ll let you know and come up with a way to pivot accordingly.
Your marketing agency should act as an extension of your own business, so you can expect them to treat your company as their own. This takes the form of regular updates, data driven decisions, and incorporating similar experiences and relevant tactics.