Fast forward seven-plus years, and a lot has changed in digital marketing! But what about blogging? In this post, I’ll share what I wrote back in 2013 and then comment on how this has changed or stayed the same.
What Is a Blog?
Not much has changed here except for the fact that I would now recommend having a separate location for employee communication.
What Should You Write About?
I’d also add the importance of writing articles around specific keywords for which you’re trying to rank highly. Do more than just a “little” research. What good is it to write if no one is able to find it?
How Often Should You Post?
I can’t say I’d change this much. Hubspot has a good article on this topic and says the number of posts should be influenced by whether the goal is for organic traffic or rather for brand awareness.
How Should I Write?
I agree 100 percent. Evaluate the success of the post on engagement, not based on your personal feelings. Don’t pursue perfection at the expense of progress.
Why Should I Bother?
Companies with blogs produce 67 percent more leads per month than companies without blogs, on average, according to Demand Metric. This article is a must-read if you’re needing additional metrics to justify your blog.
Why Is It Really Important?
Would you like your company website to outrank your competitors and get more sales or inbound leads? Posting on your blog is a great way to show your expertise and engage with your audience in a non-salesy manner.
If you have any questions or concerns about your company’s blog, don’t hesitate to reach out, and we’ll help you figure it out.