This was such an exciting project for our team. The CMS system utilized by the client was proprietary and our team hadn’t previously worked with it. There were many technical challenges to overcome and we were successfully able to conquer them all. Read below how we achieved all the goals the client had for this phase of the project.
We were challenged with growing the search engine exposure for this market-leading real estate office. When reviewing the site we discovered many opportunities for growth. Our team put a plan of attack together to repair broken links, modify link flow, edit thousands of meta title and description tags, and properly channel flow to increase search engine authority and conversions.
Within a few months, the work had been completed and the results were spectacular, including a 60.2% increase in YOY traffic. The next phases of this project are beginning, as of this writing.
Please understand, we haven’t even started the outreach (link building – off page SEO) for this project. From our technical improvements alone:
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