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45k$

IN sales per MONTH

700%

INCREASED MONTHLY SALES

10k

active subscribers

Customer & Challenges

Eli Mason was a small product-focused brand that had struggled to grow in the first 3 years of existence.  Previously they had done a lot of SEO and organic posting to drive traffic.  Though they had some repeat customers, they weren’t able to consistently drive sales using a proven system. 

Services

Eli Mason Homepage

Process
& Approach

CM Icon Paid Search Management

Technical Strategy

When contacted by Eli Mason we instantly recommended a combination of paid Facebook and Instagram ads. This in conjunction with conversion rate optimization on their website would greatly increase results. Additionally, we made sure that all integrations were connected including an automated email follow-up series.

CM Icon FB Marketing

Campaign Creation

We were able to optimize our paid media campaigns and focus on the lifetime value of a customer. Additionally, new product bundles were introduced on our end to increase the average order value. This allowed us to scale up to monthly sales to over $45,000.

CM Icon SEO

Email Campaign

We were also able to clean and restart weekly email campaigns. Within a matter of a few months, we had grown the list to 10,000+ active subscribers from a cold barely used list. This list, along with advanced email marketing tactics, drove a lot of the additional revenue growth for Eli Mason.

Challenges & Our Solution

Creating Campaings

When contacted by Eli Mason we instantly recommended a combination of paid Facebook and Instagram ads. This in conjunction with conversion rate optimization on their website would greatly increase results. Additionally, we made sure that all integrations were connected including an automated email follow-up series. In the first quarter of 2019 Eli Mason was averaging around $3,000 per month in sales. Within one month of launching our campaign sales increased 117%. This was followed by a quick accession of sales past the $10,000+ monthly mark. By the end of the year, Eli Mason had increased monthly sales by 700%. As 2020 started we knew that there was more potential to expand the brand even further.

Scale Up

We were able to optimize our paid media campaigns and focus on the Lifetime value of a customer. Additionally, new product bundles were introduced on our end to increase the average order value. This allowed us to scale up to monthly sales to over $45,000. During this time we were also able to clean and restart weekly email campaigns. Within a matter of a few months, we had grown the list to 10,000+ active subscribers from a cold barely used list. This list along with advanced email marketing tactics drove a lot of the additional revenue growth for Eli Mason.

From Our Client

Results from our efforts

In the first quarter of 2019 Eli Mason was averaging around $3,000 per month in sales.  Within one month of launching our campaign sales increased 117%.  This was followed by a quick accession of sales past the $10,000+ monthly mark.  By the end of the year, Eli Mason had increased monthly sales by 700%.

Subscriptors

Sales Group

Shopify

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