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100%

LESS COST PER LEAD

-10$

Facebook cost per lead

3rd

place for “Industrial Robots”, a highly competitive keyword term (prev 12th)

Customer & Challenges

As a global leader in the robotics space, FANUC America was looking to expand its exposure on new platforms and redevelop key parts of their website. This involved working with a complex CRM and custom-built functionality.

Services

Fanuc America Eduction Page Example

Process
& Approach

CM Icon Paid Search Management

Technical Strategy

Most of the initial work performed for FANUC was cleaning up development issues and prepping them for a homepage redesign. They had previously begun work on the homepage revision but were unable to complete under their former agency. Once in our hands we quickly worked with them to finalize a design and implement on a tight deadline.

CRO Icon

Security and Tracking

Alongside of development fixes we also helped FANUC implement several security and tracking measures. These allowed FANUC to see the value of their paid marketing efforts in addition to tracking conversions on their site for the first time. This is now part of their monthly internal reporting.

CM Icon FB Marketing

Campaign Creation

Conklin Media was also able to train internal FANUC team members on Facebook ads, allowing them to add a new advertising channel that instantly drove results for them. Where as the brand had 0 exposure before, FANUC now had a robust remarketing system around their core products that kept prospective users engaged.

Challenges & Our Solution

Sections Launched

Launching the new homepage and revised pages conversions on the site have lead to an increase in new leads for the business. Users can now freely navigate on the homepage and quickly get to their desired sections. The education section was also completely revamped, allowing FANUC to showcase their offerings in a new light.

SEO & Keywords

On the SEO end, several important keywords shot to the top of the rankings. “Industrial Robots” a highly competitive keyword term went from 12th to 3rd due to our dedicated efforts.

Facebook Campaign

On the Facebook side, we were able to generate leads at a much lower rate than other channels, providing FANUC with a remarketing and cold flow of traffic. Cost per lead was under $10: a reduction of over 100% versus other marketing channels.

Results from our efforts

Ad Manager Overview

Keyword Explorer

Website

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