As a long time company in the custom parts world, Panova had carved out a niche for itself. Looking to expand and bring in new product lines were two big initiatives that Panova sought out in 2020. Competing in a new product line with standardized products was a big ambitious step. After previously being let down by other agencies work, 5K was brought in to optimize both SEO and PPC.
The very first task we tackled was helping relaunch updated parts of the website. Working with their internal team, we were able to add several conversion oriented features to the website.
Once launched, we met with their team to develop two Power Pages around two new products that Panova was launching.
5K was brought in to optimize and take over an existing Adwords campaign that was underperforming.
Within a few weeks we had set new records fora number of new leads in a given week. A short time later leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads. This included hiring in areas where they saw a demand from leads coming from the internet.
On the SEO end, the number of keywords in the top 3 positions doubled in less than 3 months. This lead to a 40% increase in traffic on the site overall. Another great benefit of working with 5K was the reassurance that all conversions were tracked correctly within analytics. This allowed Panova to accurately and objectively measure campaign performance.
Within a few weeks, we had set new records for a number of new leads in a given week. A short time later, leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads.
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