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40%

INCREASE IN SITE TRAFFIC

300%

MORE LEADS FROM DIGITAL EFFORTS

100%

INCREASE IN the number of keywords in the top 3 positions

Customer & Challenges

As a long time company in the custom parts world, Panova had carved out a niche for itself. Looking to expand and bring in new product lines were two big initiatives that Panova sought out in 2020. Competing in a new product line with standardized products was a big ambitious step. After previously being let down by other agencies work, Conklin Media was brought in to optimize both SEO and PPC.

Services

Panova Homepage

Process
& Approach

CM Icon Paid Search Management

Technical Strategy

The very first task we tackled was helping relaunch updated parts of the website. Working with their internal team, we were able to add several conversion oriented features to the website.

CM Icon Design

SEO Strategy

Once launched, we met with their team to develop two Power Pages around two new products that Panova was launching.

CM Icon Paid Search Management

PPC

Conklin Media was brought in to optimize and take over an existing Adwords campaign that was underperforming.

Challenges & Our Solution

New Leads

Within a few weeks we had set new records fora number of new leads in a given week. A short time later leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads. This included hiring in areas where they saw a demand from leads coming from the internet.

SEO Optimization

On the SEO end, the number of keywords in the top 3 positions doubled in less than 3 months. This lead to a 40% increase in traffic on the site overall. Another great benefit of working with Conklin Media was the reassurance that all conversions were tracked correctly within analytics. This allowed Panova to accurately and objectively measure campaign performance.

From Our Client

Results from our efforts

Within a few weeks, we had set new records for a number of new leads in a given week. A short time later, leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads.

Analytics

Google Ads

Email

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