If your website is a little old and in need of a refresh, you should probably hop on that.

A functional and attractive website helps boost success in the modern business world. By attracting the right web traffic and providing an informative and credible website, you can establish leads that will translate into long-term success and increased ROI.

Therefore, you need to get it right. I realize it can be difficult, though, to know everything you need to make your site successful, and even more so to put it all together in an attractive manner.

Continually updating a poorly designed website is a time suck, so it’s important to get it right the first time. Hiring a web design company to tackle your website build can help save you time and money in the long run. We know our profession, are up to date on all the latest Google best practices, and have a keen eye for design.

What to Know Before You Search for a Website Design Company

I’ve come to find that it’s difficult to work with clients who hire us and immediately set us loose without providing any of their expectations or goals. While we’ll certainly do our best to serve the client, the best results are only achieved when we receive clear communication about the goals and nature of the project.

Here are a few things to consider before and after hiring a company to get the best web design possible for your business.

What Kind of Project Is It?

Are you creating a website from scratch, revitalizing an outdated one, or rebranding your company?

Whatever project you take on should largely determine the ways in which you communicate your needs to a website design company, as it will largely inform how they tackle the project.

  • Working from Scratch. If starting a website from scratch, be sure to outline all that you want as much as possible. It’s also helpful to gather a list of websites that have a similar look and feel to what you have in mind. Be sure to keep an open mind and be flexible to suggestions from the web design team who have years of experience under their belt.
  • Revising an Old Website. Pinpoint not only changes you’d like to see but also identify any problems and areas that need improvement. A web design company can really help you out here. We know the best designs and practices necessary to improve business, such as lead generation and brand establishment. So, if you come ready with your problems and needs identified, we can dive headfirst into the project and help you achieve real results that will most benefit your company.

Action Plan

As I touched on above, once you’ve determined what type of project you’re undertaking, make a list of everything you want out of it.

What are your specific goals? They likely include increasing leads and your ROI. In order to help your website design team achieve this, be sure to provide as much information and data as you can. Any website design company needs to know how your website is currently performing (or, if you don’t have a website, how your business is performing otherwise) in order to pinpoint what areas to work on and types of strategies to develop.

Once the team has all their objectives and the necessary credentials, they can get to work on creating your ideal website.

A healthy amount of communication throughout the course of the project can facilitate a functional and transparent working relationship that ensures you get the most out of your new website. The design team will greatly appreciate your input, but be sure to leave some breathing room for the web design pros to do their thing. After all, one of the reasons you’ll bring them on is so you can dedicate more time to running the business. 

Brand Identity

Before you start searching for the perfect website design company for you, take a moment to think about your company’s brand identity. Has your brand already been established, or is it just in its fledgling stages? Are you satisfied with your current brand reputation, or do you want to change your company image?

Expressing the right brand identity is crucial for the success of your business, as this affects how your company is received by audiences and therefore what kind of traffic it generates. There’s a difference, however, between knowing what you want your brand to be and actualizing it. That’s where an expert web team comes in.

By expressing the desired brand for your business in your own words, your web design team will better know what you want and how to achieve it.

Much of the brand development process involves the tone of the images and written content that make up a website, and your web team can help you establish the type that best suits your business while appealing to your target audience.

Audience Data

Lastly, before you begin to search for a web design company, I recommend that you gather together all your audience analytics.

Gathering your audience data will clearly show you and the web design team you choose what areas of your current website need improvement and what is working well. This data is also important for determining how effectively your business is reaching its target audience and how well it generates leads once it does.

When you have all this data compiled, you can begin discussing strategy with your web development team as you begin the overhaul. Even if you don’t already have a website, collect what data you can so it can be tied into the strategy of establishing the webpage.

Go Find Yourself a Website Design Company!

Now that you’ve collected all the data and established what you want, it’s time to go out there and find that web design company to implement it all, such as Conklin Media (hint, hint).

If you’ve done all the background work I suggested above, the team you work with will be impressed with your criteria and standards and will eagerly work to meet them.

With a new professional and functional website under your company’s belt, you’ll soon start seeing an increase in web traffic and, in turn, leads that will likely translate into a higher ROI.

So, are you ready to get that web design overhaul and start improving your business’s performance? Reach out to us for a free consultation, and let’s talk design.