Dave Conklin, an Inc 500 award-winning serial entrepreneur, is the founder and CEO of 5K | Formerly Conklin Media, a digital marketing and business growth agency located in Lancaster, Pennsylvania. With 20 years of experience helping companies achieve continued, consistent growth and success, Dave always brings his business knowledge and innovative perspective to the table.
As the founder and CEO of 5K | Formerly Conklin Media, Dave Conklin and his team use tried-and-true digital marketing strategies, as well as the ProfitPaths™ model and innovative software, to help companies grow their revenue and achieve measurable successes in areas such as customer retention, conversions, cost-effectiveness, and team efficiency.
Alongside his team, Dave has helped more than 1,000 companies achieve business growth over the last 20 years.
For nearly two decades, Dave Conklin has brought innovative ideas, business know-how, and humor to more than 160 speaking events across North America. Dave is a highly-rated speaker with Vistage International, and he has educated and inspired business leaders around the country by speaking on broad topics such as:
Using the trademarked ProfitPaths™ methodology, Dave Conklin educates business leaders on how they can create measurable, predictable streams of revenue with SEO, retargeting, and remarketing tactics. He also provides real examples of proven success using case studies to demonstrate the effectiveness of these strategies.
Effective marketing strategies are essential for business growth, but so is a strong, dedicated team. Dave Conklin often speaks on the importance of cultivating an ROI-focused business growth team to facilitate innovation, efficiency, and success. From assessing your team needs and finding the right talent to conducting effective training and encouraging accountability, Dave shares insight from his own experiences as an entrepreneur and CEO to help growing businesses build an effective team.
Dave also conducts on-site growth strategy workshops to help businesses evaluate their current strategies, brainstorm new ideas and opportunities, and formulate a plan of execution for future growth.
Dave Conklin’s marketing career really kicked off in 2007 when he co-founded and presided over ProspectMX, providing digital marketing services to medium and large companies so they could increase their bottom line.
Throughout his career, Dave has created innovative, measurable strategies ultimately geared toward ROI, which he recognizes as the most important metric when it comes to increasing profit margins and supporting business growth.
5K | Formerly Conklin Media, at Dave’s direction, provides tailored marketing strategies, website development, social media and paid search advertising, search engine optimization, and more, all to promote the growth of valuable metrics like awareness, lead generation, and conversions.
At the end of the day, Dave Conklin isn’t just a digital marketing strategist or serial entrepreneur; he’s a business growth expert with decades of success in his pocket.
Dave developed the ProfitPath® method to provide a clear alignment between business goals and measurable results. Some digital marketing agencies simply track metrics like impressions, clicks, and views, but Dave knows that the real value lies in how marketing efforts ultimately correlate to leads and sales.
The ProfitPaths® methodology helps businesses create content to reach their targeted audience avatars and promote specific offerings. This practice evaluates where avatars spend their time online, what they value, and what interests, helps, or entertains them. By taking these factors into account and creating incredible content to increase brand awareness and trust, businesses can guide customers down the ProfitPath®.
By creating ProfitPaths®, Dave Conklin effectively established a tactical way to execute an effective digital marketing campaign and track metrics including leads, emails, phone calls, and more.
The ProfitPath® allows businesses to measure the customer journey from initial awareness to repeat purchases and referrals, providing a concrete way to evaluate ROI and the effectiveness of marketing initiatives.
A culmination of 20 years of experience, Dave Conklin’s book, Lost @ 30,000 Feet, offers guidance, empowerment, and inspiration to business leaders and their companies to equip them with the digital marketing knowledge and skills they need to succeed.
In his book, Dave advises readers on how they can use digital marketing strategies to grow their businesses. In Lost @ 30,000 Feet, Dave discusses topics such as how business leaders can build effective teams based on their needs and priorities, as well as how they can use ProfitPaths® to target hyper-specific audiences and achieve positive ROI.
Dave Conklin also helps readers distinguish between different types of marketing styles, such as interruption and solution-based, so that leaders can make informed decisions when executing their marketing strategies.
Dave got his business growth strategy career start in real estate in 1999 when he built a real estate agency around the core growth strategy of cold calling. After he acquired clients, he realized he didn’t have the time to continue cold calling and instead developed a website to generate leads.
The success of this project resulted in leads from across the country and led Dave to his next career move: GetMyHomesValue.com, or GMHV for short.
After generating leads from all across the United States, Dave Conklin and his team developed a new business model in the form of GetMyHomesValue.com, which served to sell these leads, and provide personalized business growth services, to more than 10,000 real estate agents around the country.
Locally-owned and nationally-recognized, GMHV achieved rapid growth after its start in 2003. Thanks to this growth, as well as features in Inc Magazine two years in a row for being one of the fastest-growing companies in the U.S., Dave learned how much of an impact digital marketing can have on business growth.
It was this knowledge that drove Dave to transition this company into a digital marketing agency during the 2007 real estate market collapse. While Dave is no longer involved with this agency, it still persists in Lancaster, PA today.
Beyond his passion for digital marketing and business growth, Dave, along with his wife, Jodi, are very passionate about their involvement with their church. Their faith is a cornerstone of their lives.
Whenever possible, they are active participants in water projects around the world, namely in India, Haiti, and the Dominican Republic. Dave believes that those who are fortunate have a duty to provide aid to those in need, which is a philosophy that guides him through many of his decisions.
Dave Conklin is also a fan of Apple products, Audi vehicles, and the New York Yankees. Most of all, Dave loves spending time with his family.
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