Politicians, scientists, economists, and business leaders all have different views on the subject of reopening our economy after necessary (and apparently effective) social distancing. While it’s hard to get consensus on the delicate balance between protecting lives and rescuing the economy, there are a few tools and resources I want to share with you today to make it easier for you to re-engage and reopen your own economy.
As a business leader or marketing director, you get to choose how you respond to the challenges. You can stay frozen in fear, or you can move forward in a smart and empathetic way that will keep you connected with your customers when things reopen.
Many businesses are finding that they need to completely retool their marketing efforts, as social distancing requirements shut down or otherwise alter their current plans. Businesses are also working hard to do more with less, which sometimes means sharing the workload with someone who may not be as experienced or who already has a full plate.
Because we live in the fast-paced digital marketing world every day, we want to share some resources that you can use to collaborate with and train your marketing team to make the most of the opportunities that are emerging. Many organizations are providing free or low-cost training during this challenging time, so it’s a great chance to brush up on skills, retrain an employee, or find new ways to get your message across to your customers.
For most businesses, there’s no better way to reach your at-home audience than on Facebook. Here are some resources to help you get started.
https://www.facebook.com/business/learn – learn the basics and get started advertising on Facebook
https://www.facebook.com/ads/library – spy on competitors & brainstorming
https://www.kapwing.com/ – make quick FB video creatives without a designer
https://www.canva.com/ – creative design for non-creative people
https://buffer.com/library/facebook-ads – Buffer provides excellent content and tools to help you on your social media journey.
One marketing activity that you should keep working on even in a downturn is SEO. Results from SEO come from steady, disciplined efforts. Here are some great resources to help you on your way.
Moz Training (SEO Training)
Moz is a long time industry leader and creates loads of premium content that is free through the end of May. https://moz.com/blog/moz-academy-free
Udemy Local SEO Training
Tons of free, easy to implement ideas that will help local businesses get found for more local search queries. https://www.udemy.com/course/learn-beginner-local-seo/.
Google Analytics Training
This is a great place to get started learning about Google Analytics. Totally free and lots of in-depth content.
https://backlinko.com/seo-this-year – Brian Dean is one of the smartest digital marketers I’ve met. His SEO training content is consistently top-ranked.
Learn Google Adwords (PPC)
Wordstream consistently publishes valuable content, and their Free ‘Learn PPC’ course is a great place to start advertising on Google. https://www.wordstream.com/learn
Q&A Webinar Replay
Learn tips and tricks from experienced internet marketing experts by watching our Q&A Webinar. https://zoom.us/rec/play/65ApJeuvpjk3EtactASDVKAqW9S6fPis2iBLrKcJxBrjWiJWMVKiN-QQYub9tUSULlVx9_nZKyqynvep?autoplay=true
FREE University Level Marketing Classes
Learn digital marketing, social media marketing, marketing analytics and more from top universities like Columbia, Berkeley, and UBC. https://www.edx.org/learn/marketing
Work from Home
Free Zoom Background Maker
Use this tool to create a virtual background for Zoom – even if you’re not a designer. Hide that ceiling fan and the ‘Live, Laugh, Love’ sign in the background and make your new home office appear as fantastical as you want.
Eliminate Background Noise on Calls – Free
Prior to quarantine, AI noise processing app ‘Krisp’ was already in my work from home toolkit. No more barking dogs and crying children in the background. Works automagically and changes the game for WFH meetings and calls.
Work From Home Productivity Guide
The team at the aforementioned app Krisp gathered some excellent Work From Home productivity tips. Check it out to keep your team at optimal effectiveness.
Record Your Screen & Camera
Loom has been a go-to app for me since I started working from home over a year ago, and it’s become more useful than ever. One of the best ways to capture what’s on your screen in an easy and quick way to share with colleagues or customers. A generous free version that will serve the needs of most users.