Lead generation software can be pretty expensive, which often leads us to this question: “Do I really need it?”
I’ve definitely pondered this particular question quite often, and I’ve come to the conclusion that when it comes down to it, lead generation software has a lot of fantastic uses.
Lead generation software is an integral part of how many businesses function on a day-to-day basis. We all know that generating leads is imperative to the success of a business. Therefore, any software that can help increase your leads seems like a pretty good idea, right?
Using software to generate leads can be worth it, but more important than the software itself is what you do with it. You may be able to cut down on the technology and software you employ by empowering the person or people tracking your data and taking the time and effort to follow up with the leads you have.
Uses of Lead Generation Software
Let’s face it: keeping up with every potential platform for marketing can take a lot of work. In the realm of just digital marketing alone, there’s social media marketing to consider, content marketing, web design…the list goes on.
Finding and generating leads can be particularly time-consuming, especially considering that it requires a lot of research that doesn’t always yield a high amount of results. All this can be a little overwhelming to personally keep track of, and your team probably has plenty of other high-priority responsibilities to handle.
Fortunately, lead generation software can increase business efficiency and take some of the heavy labor off your team.
- Identifying and Nurturing Early Leads. Some of the best features of the lead generation software available include gathering data to identify new prospective leads and how to nurture them early. The software easily identifies which marketing strategies are most effectively responded to by individual leads, so these leads receive a customized experience. This takes much of the work off your team, allowing them to focus on the fully developed leads and other aspects of your marketing plans.
- Sticking to Schedule. Lead generation software can also keep you on track by sending you reminders of your marketing schedule and even sending out materials on your behalf at regularly scheduled intervals.
- CRM Compatibility. Many types of lead generation software are compatible with your CRM software to help you keep a smoothly operating business.
Don’t Let It Take Over!
I do want to warn you about falling into the trap of letting your lead generation software do everything, or letting it take the place of your team.
The software is a great way to increase your efficiency in terms of nurturing early leads and gathering data and analytics. But you and your team should still take over once the leads are fully developed.
Don’t forget that in the end, your team knows best and you’ll find the most creative ideas for lead nurturing there.
Personally Track Your Data
Again, using lead generation software to identify and track your leads is very useful and can increase your team’s efficiency. However, you should not undervalue the power of personally tracking your data.
By increasing your familiarity and keeping up to date with the data, the marketing strategies that your team chooses to employ will be well-informed and personal.
Just because you have a computer program running everyday tasks and tracking data doesn’t mean you should just forget about it. Let the technology be an aid rather than a replacement.
Follow Up with Your Leads
Once your software has identified and nurtured those early leads, it’s time for you to take over.
I’m sure many of us would like to let technology take as much work off our backs as possible, but lead generation software is not meant to manage our leads forever. Rather, it primes them until they merit personal outreach and interaction. So, follow up with those primed leads and turn them into customers!
Things to Do Beyond the Software
There are, of course, lots of ways to generate leads and web traffic outside of using software.
For starters, implement SEO strategies and content marketing to create more web traffic, and take advantage of all that social media marketing has to offer.
If I click on the page to a business, I expect to see the page I’ve been directed to is both professional and engaging, as will your potential customers. I also recommend using PPC advertising and remarketing strategies to further target an already-interested audience.
Also move your marketing strategies outside of your established digital circuit by incorporating special events, such as offering promotions or sweepstakes, or even hosting competitions to generate special interest in your business and its goings-on.
So, when all is said and done, what’s my verdict? Do you really need lead generation software, or is it just something you think you need?
Lead generation software has a lot of valuable uses when it comes to taking some of the brute labor off your team, and it can be a great aid in identifying and establishing early leads.
Technology and software should never be used to diminish the importance of your own team, but your team will thank you for the opportunity to focus their attention on other responsibilities.
How a Digital Marketing Agency Can Help
Taking advantage of the services a digital marketing agency provides is, of course, a great way to increase your marketing strategies and ensure you are using the right balance of technology and person-power. We’re very up to date on the latest and greatest marketing strategies, including how to use your lead generation software.
By using a business growth agency, you can further supplement your team and allow them to move their focus elsewhere, in turn increasing the efficiency of your internal business workings. Your go-to business growth agency will use the lead gen software the way it should be used, knowing not to cut corners and when it is time to engage in personal followup.
Not into using lead generation software? All the more reason to look into an agency.
Ready to get a handle on your digital marketing strategies and lead generation software? Contact our team here at Conklin Media to get the ball rolling on growing your business.