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Conklin Media: Marketing for Energy Services

There's a new shift in marketing trends for energy companies, and many organizations are getting caught unprepared.

Traditional marketing methods such as radio ads and print media are not enough to keep up with new shifts in energy services marketing. Even just having a website is no longer enough.

Energy service companies investing in digital marketing strategies like ads that engage consumers and content that offers value are pulling ahead of the curve, and quickly.

Need help marketing your energy services? Talk to our team!

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We understand the challenge that energy companies face in the ever-evolving marketing landscape. We’re here to help you meet these challenges head on and overcome them, growing your business exponentially while doing so.

Our Marketing Services for the Energy Sector

If you’re an energy company looking to reach a broader audience, improve your lead generation, and grow your business, digital marketing can be the key to your success. Every marketing strategy looks different depending on your target audience and company, but we often focus on the following:

Google Ads

Google Ads are a great option for energy companies looking to promote their services and reach new customers. Google Ads campaigns can be tailored specifically to target a company’s ideal customer base, allowing for maximum impact with minimal cost. These ads are placed in prime locations on the Google search engine result page (SERP) and display network.

Content Marketing

Providing valuable content to your target audiences is a great way to build trust and brand recognition. Energy provider content can take many forms including blog posts, SEO-optimized content for maximum visibility, whitepapers, ebooks, infographics, videos, and more.

Search Engine Optimization (SEO)

Search engine optimization (SEO) plays a crucial role in helping energy service companies reach their target audience as well as grow their business. SEO efforts like content and link placements in media outlets helps companies increase their visibility on search engine result pages, thereby making them more likely to be noticed.

Most consumers are now using search engines to research and compare energy companies before they choose the right one for them. Getting in front of them increases your chances they’ll pick you.

Email Marketing

Email marketing is a powerful tool for energy service companies, allowing them to reach out to their existing customers and target new prospects. Email marketing campaigns can be tailored to a company’s specific needs, allowing them to maximize the effectiveness of their message.

When done right, email marketing can help energy companies increase engagement with interested customers, give you great insights into consumer behavior, and increase education around energy consumption.

Website Design

If you’re investing in any strategies to increase traffic or in public relations services, you’re going to want to make sure you’re sending people to a website you can be proud of! As new competitors appear in the space, you’ll need a website that’s cutting-edge and highlights your tools and technology.

Website Development

Interactive elements on your site can help your customers fully understand the energy services you offer and showcase your expertise in the energy services industry. If you haven’t updated your website in the past five years or so, it may be time for a refresh.

Strategic Consulting

Marketing and advertising is an ever-changing speciality. If you want to learn more about developing your own marketing strategy, want training on improving your sales funnel, or anything else, our energy marketing agency can help.

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The Top Marketing Challenges Energy Companies Face

There’s no way around it: marketing for energy services is an especially challenging discipline. Whether it’s the stiff competition, lack of audience knowledge, or the ever changing landscape, energy marketers have their work cut out for them!

The right energy marketing agency can transform your strategy and overcome these obstacles.

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Heavy Competition

The competitive environment in energy service marketing is an important factor to consider. Companies must make sure they have a clear and competitive advantage that sets them apart from the competition.

This involves creating quality content that appeals to their target audience, utilizing effective digital marketing strategies such as SEO, Google Ads, and email campaigns, and having a website design that stands out.

Little Consumer Awareness

When it comes to energy service marketing, one of the biggest challenges is the lack of consumer awareness. This means that many people are unaware of the different energy services available and how they can benefit from them. As a result, they may not be making informed decisions when it comes to choosing an energy provider.

The right marketing company can help you reach new demographics, share valuable information, and improve your sales process.

Changing Trends

Energy services marketing is an ever-changing landscape, requiring energy companies to stay up-to-date with the latest trends and make sure their strategies remain effective. The emergence of new technologies and changes in consumer behavior create a constantly-evolving environment that can be hard to navigate.

Experienced agencies are on top of changes in Google’s algorithm, advertising strategies, and more so you don’t have to worry about marketing trends on top of everything else in the energy sector!

What Marketing for Energy Services Needs to Be Successful

Whether you’re an organization that’s chosen to work with energy service marketing companies or you have an internal team, the following are crucial for your brand’s growth.

Clear Customer Avatar

Before you attract more clients, you need to learn more about them and the platforms where they spend their time. Developing an avatar, or image of a fictional customer, ensures your efforts aren’t wasted on the wrong audience. Once you know who you want to reach, you develop guidelines for more consistent branding.

Data Based Strategies

You and your marketing firm should have a strategy based on data, not marketing hunches. Efficiently tracking the success of your campaigns and then using those metrics to make informed decisions will help you identify your strengths and weaknesses.

The Ability to Scale Quickly

If your goal is to grow your business, you’ll need to be able to scale your marketing efforts quickly. You’ll need a team that can stay on top of a strategy and integrate new lines of revenue through different platforms and marketing channels. 

Creative Campaign Management

There are many energy businesses out there, so you’re going to need to create a strategy that stands out. The industry can be seen as dry and outdated, so you and your team will need to work hard to develop creative tactics that keep customers interested and keep you ahead of the pack.

Sectors in the Energy Industry

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Our energy marketing team works with a wide variety of sectors within the energy industry, including:

Oil & Gas

Oil and gas is a vital part of the energy sector, providing essential resources for power generation, transportation and many other sectors. The oil and gas industry includes a wide range of activities from exploration, to production, to processing.

Solar

Solar energy is a renewable, clean energy source that's becoming more and more popular. Because of that, so is the marketing competition! The right strategy can help you break through the noise and take advantage of the new audience interested in solar energy.

Renewable

Renewable energy, like wind energy, is another type of business we can help with. Renewable energy is becoming a popular choice across the world. Wind turbines, for example, are one way to capture wind energy.

Need a Full Service Marketing Company With Experience in the Energy Industry? We're Here to Help!

Ready to start creating the strategy that will take your energy services marketing to the next level? At Conklin Media, we’re here to bring you more value by offer marketing services custom tailored to meet your goals. We have experience in the energy industry, so we understand how crucial it is to implement tactics that move the needle.

Whether you need social media management, content marketing, a new website, or any other marketing services, our team of experts is here to help you accomplish your goals.

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