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Growth Giants is a monthly business growth and marketing newsletter produced by the Conklin Media team and designed to improve our clients’ businesses.

Our Leadership Lookout, Strategy Secrets, Trusted Tactics, Success Spotlight and Resources Roundup departments deliver enlightening and empowering content, putting a lens on proven ways to help your business take off! Gain insight on emerging trends and seasonal topics to help your business stay a step ahead of your competitors.

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Enjoy Growth Giants’ Latest Newsletter Issue

Leadership Lookout

A Revolutionary Project Management Worksheet for Entrepreneurs

by | December 22, 2020 | Growth Giants Stories, Growth Giants—January 2021, Leadership Lookout | 0 Comments

Note: Following is an edited transcript of this video, featuring Dave Conklin, Conklin Media’s founder and chief executive officer and business growth expert.https://vimeo.com/486512576Do you struggle with managing your projects? If so, you are not alone. Here, I'm...
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How to Save Money on Credit Card Processing Fees

by | October 20, 2020 | Growth Giants Stories, Growth Giants—October 2020, Leadership Lookout | 0 Comments

Note: Following is an edited transcript of this video, featuring Dave Conklin, Conklin Media’s founder and chief executive officer and business growth expert. https://vimeo.com/468763176 TALK TO OUR TEAM Enjoy More in Growth Giants, Conklin Media's Monthly Newsletter...
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8 Steps to Digital Business Growth Success

by | September 15, 2020 | Growth Giants Stories, Growth Giants—September 2020, Leadership Lookout | 0 Comments

Note: Following is an edited transcript of this video, featuring Dave Conklin, Conklin Media’s founder and chief executive officer and business growth expert.https://vimeo.com/454091432Have you been pondering the idea of growing your business online? Perhaps you've...
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Great Scott! What’s Happening?

by | August 18, 2020 | Growth Giants Stories, Growth Giants—August 2020, Leadership Lookout | 0 Comments

My family and I love movies. In our last home, we spent eight years slowly building out our basement. The main feature of the basement was a theater complete with Dolby Surround, a 120-inch screen and an HD projector along with stadium-style seating. This was so...
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Branding Sucks. Yours Might, Too.

by | July 14, 2020 | Business Growth, Growth Giants Stories, Growth Giants—July 2020, Leadership Lookout | 0 Comments

I’ve publicly stated many times in writing and from stage to business leaders that I’m not a fan of branding as a revenue generation strategy. For so many years, businesses planted their logo on billboards hoping to get foot traffic or calls with zero results. I often...
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3 Surprising Ways to Grow Your Revenue out of the COVID Funk

by | June 15, 2020 | Business Growth, Growth Giants Stories, Growth Giants—June 2020, Leadership Lookout | 0 Comments

I stood on my doorstep talking to a friend who owns a small contracting business a few days ago. He shared with me how booked up he is with work. He’s at a point right now where if he doesn’t figure out how to scale his team, he’s going to have some extremely unhappy...
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How to Come Out of the COVID Era With a Winning and Growing Business

by | May 20, 2020 | Business Growth, Growth Giants Stories, Growth Giants—May 2020, Leadership Lookout | 0 Comments

Now that we are coming over the hump (hopefully) of our first nationwide shutdown and global pandemic, it's time to shift from "putting out fires" mode into "opportunity" mode. If you are an entrepreneur, you likely have a business that was created because you saw...
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Strategy Secrets

How to Advertise on Hulu

by | January 25, 2021 | Growth Giants Stories, Growth Giants—February 2021, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard. https://vimeo.com/499212534/f75c47f6d3Are you interested in learning how to advertise on Hulu? As one of the most popular TV streaming...
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Preventing Google Click Fraud

by | December 22, 2020 | Growth Giants Stories, Growth Giants—January 2021, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard.https://vimeo.com/486825768/223a2ef62eIn this day and age, digital marketing is one of the best ways to promote your business. As you...
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Free Backlinks? An Introduction to HARO

by | December 2, 2020 | Growth Giants Stories, Growth Giants—December 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard.https://vimeo.com/475887897/b84eac633aGenerating good-quality backlinks is a goal just about every business owner has. If you've been...
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Amazon Optimization for 2021 and Beyond

by | November 6, 2020 | Growth Giants Stories, Growth Giants—November 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard. https://vimeo.com/472201670/10ba4d9838 Have you been wondering how to optimize products on Amazon? Well, you have come to the right...
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How to Set up Google AdWords Audience Targeting

by | October 20, 2020 | Growth Giants Stories, Growth Giants—October 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer, and SEO wizard. https://vimeo.com/464362083/59f0c94a15 Have you ever wondered how you can get the most out of your Google Ads? Well, you have come to...
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How to Create Facebook Ads That Capture Attention

by | September 15, 2020 | Growth Giants Stories, Growth Giants—September 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard.https://vimeo.com/453371177/b9178aeb5fHave you ever wondered how you can get your business out on Facebook? Well, you have come to the...
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Why You Should Be Link Building in 2020

by | August 18, 2020 | Growth Giants Stories, Growth Giants—August 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard. https://vimeo.com/444863734/71d2f18d32 Today we're going to be talking about what SEO link building is and the importance of link...
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Why Local SEO Is Important for Your Business

by | July 13, 2020 | Business Growth, Growth Giants Stories, Growth Giants—July 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard. https://vimeo.com/432927186/4b2a674b1f I'm going to highlight a tactical skill called local SEO that you can apply to your business....
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How to Determine URL Structure

by | June 15, 2020 | Business Growth, Growth Giants Stories, Growth Giants—June 2020, Strategy Secrets | 0 Comments

Note: Following is an edited transcript of this video, featuring Josh Eberly, Conklin Media’s chief operating officer and SEO wizard.https://vimeo.com/425497561/d7038faadaI want to talk about a topic that's very important and one that I see many people make a lot of...
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4 Proven Ways to Keep Visitors on Your Website

by | May 19, 2020 | Business Growth, Growth Giants Stories, Growth Giants—May 2020, Strategy Secrets | 0 Comments

Websites might have different looks and feels, but proven ways to keep your visitors on your website exist. These proven ways can help boost your website’s engagement, on-page time and traffic while reducing bounce and exit rates.The most important thing when...
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Trusted Tactics

Key Takeaways From The Social Dilemma

by | December 22, 2020 | Growth Giants Stories, Growth Giants—January 2021, Trusted Tactics | 0 Comments

First of all, happy New Year! If nothing else, be encouraged that it’s no longer 2020.But before looking forward, I wanted to look back at one of the most popular, thought-provoking and even controversial documentaries of 2020, Netflix’s The Social Dilemma....
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How Sales Deals Go Down in 2020

by | December 2, 2020 | Growth Giants Stories, Growth Giants—December 2020, Trusted Tactics | 0 Comments

As an agency, we use many software tools! You’ve probably heard us make reference to these in other posts and newsletters. Some of our production team’s favorites include SEMrush, SpyFu, Screaming Frog and BuzzSumo.On the sales side of our business, I use PandaDoc to...
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Blogging Then and Now

by | November 6, 2020 | Growth Giants Stories, Growth Giants—November 2020, Trusted Tactics | 0 Comments

Remember when blogging was so “highly recommended” by the SEO gurus of the world? I do, and in January 2013 I wrote a blog about the what, how and why of blogging. Fast forward seven-plus years, and a lot has changed in digital marketing! But what about blogging? In...
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Tips for Building Customer Relationships During the COVID-19 Pandemic

by | October 20, 2020 | Growth Giants Stories, Growth Giants—October 2020, Trusted Tactics | 0 Comments

Thinking about the tips I want to share in this post about building customer relationships during these unprecedented times, I hope that you, our valued clients, partners, and prospects could give testimony of how you’ve seen Conklin Media walk these out! It’s one...
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Is Bigger Always Better? Achieving Sustainable Business Growth

by | September 15, 2020 | Growth Giants Stories, Growth Giants—September 2020, Trusted Tactics | 0 Comments

At Conklin Media, we desire growth! We are constantly and passionately pursuing growth for our clients and our brand alike. Heck, go to our website and the tagline will tell you: “Your Scalable (Sustainable) Business Growth Team.” What Is Sustainable Business Growth?...
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Conflict Resolution: Strategies and Steps for Resolving Client Conflicts

by | August 18, 2020 | Growth Giants Stories, Growth Giants—August 2020, Trusted Tactics | 0 Comments

Just the words “conflict resolution” raise most leaders’ blood pressure while the mere mention downright paralyzes others. Be encouraged, though. Conflict can be a good thing, and the resolution of it doesn’t have to be difficult! How Conflict Can Occur in the...
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Growing Customer Communication Methods

by | July 14, 2020 | Business Growth, Growth Giants Stories, Growth Giants—July 2020, Trusted Tactics | 0 Comments

After last month’s post, I know all you leaders worked hard to find the balance between technical efficiencies and genuine human interactions with your customer service team and your customers! Your homework was to talk to both groups—and if you didn’t, it’s not too...
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Customer Service During the Coronavirus Outbreak: Did Anyone Tell Customer Service How to Pivot?

by | June 15, 2020 | Business Growth, Growth Giants Stories, Growth Giants—June 2020, Trusted Tactics | 0 Comments

Much has been written, podcasted, blogged and webinar’d about the “pivoting” of Sales and Marketing teams and tactics during this lockdown. Resources abound there!But what about the pivoting of customer service teams? For many businesses, net new sales just weren’t...
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Suffering from Stimulus Pre- and/or Post-Traumatic Stress Disorder?

by | May 18, 2020 | Business Growth, Growth Giants Stories, Growth Giants—May 2020, Trusted Tactics | 0 Comments

Pre-Traumatic Stress Disorder When all this potential “free money” talk came about, I know I initially struggled with the concept. As small-business owners, we’re trained on the principles of bootstrapping and sacrifice. Talk using words such as “bailouts” and...
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Success Spotlight

The American Spectator’s Digital Makeover Results in a Better Bottom Line and Growth

by | January 25, 2021 | Growth Giants Stories, Growth Giants—February 2021, Success Spotlight | 0 Comments

Whereas many publications have struggled to pivot and find their footing in the digital age, The American Spectator has enjoyed a resurgence, attracting supportive paid subscribers from among its large and growing audience of readers.“Our readers need good information...
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Flight Control Takes off With Conklin Media Helping Drive Sales

by | December 2, 2020 | Growth Giants Stories, Growth Giants—December 2020, Success Spotlight | 0 Comments

Producer of an eco-friendly, humane and 100 percent effective goose repellent, Flight Control® is enjoying a breakthrough 2020, with its team anticipating even stronger sales in 2021. Flight Control Plus is a goose repellent applied to turf. It effectively repels...
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Strategic Business Guidance and Execution Helps Marygrove Awnings Achieve Expansion Plans

by | November 6, 2020 | Growth Giants Stories, Growth Giants—November 2020, Success Spotlight | 0 Comments

Marygrove Awnings has made major inroads in 2020 on its plans to widely expand its business outside the Midwest, with the Conklin Media team helping strategically grow the company in major cities in a profitable fashion. Maker of world-class residential awnings...
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AutoFloorGuard Takes the Fast Track to Growth With Conklin Media Helping Drive Sales

by | October 20, 2020 | Growth Giants Stories, Growth Giants—October 2020, Success Spotlight | 0 Comments

The creator of the original garage floor containment mat, which is the best and easiest way to keep your garage floor clean, AutoFloorGuard teamed up with Conklin Media starting in 2018 to grow its business with a variety of optimization efforts. AutoFloorGuard’s...
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Columbia Edgewater Country Club Is Turning up Aces, Propelled by Business Growth Strategies

by | September 15, 2020 | Growth Giants Stories, Growth Giants—September 2020, Success Spotlight | 0 Comments

Whereas many businesses have stumbled since the COVID-19 pandemic took hold, some have positively blossomed. Count Columbia Edgewater Country Club in the latter camp, with golfing, in general, getting a bump as a socially safe sport at a time when many are concerned...
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Dorner Is Adept in Serving Customers During COVID-19 Pandemic

by | August 18, 2020 | Growth Giants Stories, Growth Giants—August 2020, Success Spotlight | 0 Comments

Slow shipment times and empty store shelves have been the norm during the COVID-19 pandemic. Recognized as an essential business, Dorner has shifted into overdrive during this challenging period for businesses.A provider of industrial, packaging and sanitary conveyor...
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Panova Is Thriving, Buoyed by Fresh Marketplace Approach and Business Growth Efforts

by | July 13, 2020 | Business Growth, Growth Giants Stories, Growth Giants—July 2020, Success Spotlight | 0 Comments

A manufacturer of standard and custom rubber and plastic molded products and sealing solutions, Panova has managed to grow its business during the COVID-19 pandemic, thanks to approaching the marketplace in a new way and ramped-up marketing efforts, with Conklin Media...
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Divine Inspiration Leads Bailey Coach to Reinvent Itself to Survive and Help Prevent COVID-19 Spread

by | June 15, 2020 | Business Growth, Growth Giants Stories, Growth Giants—June 2020, Success Spotlight | 0 Comments

When coronavirus hysteria reached fever pitch, in mid-March 2020, many businesses were forced to close temporarily or, within a matter of days or weeks, permanently. Some others went into hibernation like a bear curling up for a deep sleep and hoping to re-emerge...
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Buoyed by Business Growth Efforts, Eli Mason’s Sales Grow 790 Percent in One Year

by | May 17, 2020 | Business Growth, Growth Giants Stories, Growth Giants—May 2020, Success Spotlight | 0 Comments

Eli Mason, a maker of premium and all-natural old-fashioned cocktail mixers and syrups, has enjoyed seismic growth in the year since founder Chris Thomas chose to partner his Nashville, Tennessee, company with Conklin Media. “Our e-commerce sales are up 790 percent...
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