Junior Paid Search Specialist

  Quarryville, PA  ·  Full Time

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Job Description

Conklin Media is a fast-growing business growth agency that helps companies across the globe to grow, using highly defined and profit focused digital marketing strategies. These strategies have been trademarked as ProfitPaths®. Please watch the ProfitPath® introductory video on our homepage to understand more!

These strategies often include creating paid traffic campaigns that send traffic from social media and search engines to assets designed by our team. We then create retargeting campaigns that push these individuals through a ProfitPath™, leading them to a conversion for our customers.

If you’re an aspiring paid traffic professional who, while working with and under the guidance of management, would enjoy looking at the big picture of a business growth strategy, create audiences in social media platforms, build profitable paid search campaigns, and then optimize and report on what you’ve done, we’d love to talk with you about joining our team of business growth strategists.

We love marketing. We love the frenetic pace of client work. And we love working with the brightest and best people that love these things as well. So, if that’s you and you’re looking for an opportunity to surround yourself with high growth individuals in a high growth company, then let’s talk!

What you’ll be doing
When a new client is brought on board, your Senior leader will relay the client’s goals and objectives of the campaign. He/She will also share the overall campaign strategy. As an example, this strategy could include:
  • A paid search campaign that sends search traffic to a landing page that’s intended to “pixel” the visitors or create trackable phone calls.
  • Working with the design team to design ads and copy that will pull those people back to then use a calculator created by our dev team.
  • Using Zapier or Ontraport to automatically have the people who use the calculator added to a retargeting group in facebook.
  • Building more audiences from scratch in Facebook to target cold traffic to the same original offer – and using ad spy tools to ensure we are creating ads and CTAs that have worked for others.
Throughout this process, you will have great support from Senior leadership.
Who you’ll be working with

Our team of 18 is made up of experienced designers, coders, SEO Experts, business growth consultants, conversion optimization specialists, writers, and more. We’ve been doing this successfully for years. Our team is unique to the typical agency because we don’t hire specialists. We hire what we call “specializing generalists.”

We don’t aspire to have a team of more than 20 people. We want to remain agile as we deep dive with approximately 50 clients.

We need someone with, at least, minimal experience in PPC. We aren’t looking for a true entry level individual for this position. We’re going to expect you to have the potential to be fast at what you do, as well as incredibly focused on attention to detail. To succeed, you’ll need to…
  • Have a willingness to understand the types of customers a business is looking to acquire and generate strategies, audiences, and keyword campaigns, and landing pages that help to facilitate that goal. Many times these businesses will have products, services, and models you have never heard of.
  • Enjoy data mining, analytics, and spreadsheets!
  • Be comfortable with multitasking and working on many projects at once, switching gears regularly.
  • Have a desire to collaborate with other experts on the team.
  • Possess an amazing attention to detail.
  • Be a well spoken and confident communicator that can clearly articulate business goals and objectives.
  • Be a creative problem solver, possess a strong self-confidence, and have a natural ability to work under pressure.
  • Have a general understanding of:
    • Paid search including Google, Yahoo, Bing, and second tier search
    • Paid social media including Facebook, Instagram, Linkedin, and new platforms as they come on the market and gain popularity.
    • User Experience as it relates to paid search quality scores, AMP, Facebook content, and more.
    • Split testing platforms such as VWO, Google Optimize and others.
    • CRO Tools like Hotjar
    • Google Analytics, Tag Manager, etc.
  • Have a strong desire to learn and get better. You’ll be responsible for self educating on new strategies, new platforms, etc.
  • Constantly increase your efficiency by demoing new tools, and staying on top of the industry.
  • Be passionate about and have a desire and capability to successfully make decisions independently and confidently.
  • Possess a desire to learn new software and strategies being used in the market.
Compensation & Benefits
This is an important role and we want to reward the right person with a generous salary! Let us know what you want/need and we’ll do our best to make it work.
Health Insurance
Our company provides fully paid health coverage for every full time employee. Additional family members may be added at the expense of the employee.
Unlimited Time Off
We have an “unlimited time off” policy, which means that if you need off – take off. However, this doesn’t mean that the work doesn’t get done. Our team members are mature and dedicated enough that when they are going to be out of town, they proactively ensure that nothing on their plate is dropped.
Zero Tolerance Gossip Policy
We are dedicated to having an environment where people don’t speak negatively about each other behind their backs. We define gossip as “saying something negative about someone else on the team to a person who can’t fix the situation.” In other words, if you have a concern, speak with your supervisor about it, or address it directly with the person in question.
When our team helps to create profit, we believe in sharing it. Our profit sharing is distributed monthly and you’ll find us to be more transparent than most companies about our numbers. The calculations for profit sharing are based on both longevity and overall contributions.
Work From Home Wednesdays

Some of our team members choose to work from home on Wednesdays from time to time. While the office is still open, this is a time for you to focus on projects that you can more effectively handle outside of the office, or simply to get a change of scenery.

Please note that Conklin Media has purchased a new building (2600 Columbia, Lancaster, PA) and will be moving August of 2020. In the interim, Conklin will provide additional remote flexibility if the current location in Quarryville is problematic.

Would You Like To Apply?

If you meet the requirements here, please send an email to matt@conklinmedia.com along with your resume and why you think you’re the perfect fit. We can’t wait to hear from you!