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Conklin Media: Your Life Sciences Marketing Agency

Life sciences, medical device, and biotech companies have a lot on their plates. They're responsible for developing life-changing products and therapies, managing clinical trials, and staying ahead of ever-changing regulations.

When you're managing everything else, it can be hard to meet, let alone surpass, your marketing goals.

That's where we come in.

Need help with your digital marketing for life sciences? Talk to our team!

Fill out the form or call Kyle now

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At Conklin Media, we have years of experience in the industry and a team of experts who are dedicated to helping our life sciences clients succeed. We’ll work with you every step of the way to create a marketing strategy that fits your needs and helps you reach your goals. So why wait? Contact us today and let us show you what we can do!

Our Life Science Marketing Services

Digital marketing encompasses a wide range of strategies and tactics, from social media to SEO to email marketing. And while it can be tempting to try to do everything at once, the truth is that a more focused approach is usually more effective. We specialize in creating ProfitPaths, which connect your ideal client with the service that generates the most revenue. We’ve found this project makes rapid growth possible.

We create custom marketing strategies for every client, but here are some of the tactics we might use:

Paid Ads

Google ads, Facebook ads, YouTube ads, and more are a great way to catch your ideal client’s attention. We’ll help you create targeted campaigns that reach the right people at the right time and get them interested in what you have to offer.

Search Engine Optimization (SEO)

SEO, or search engine optimization, is all about making sure your website and content are easy to find online for more organic traffic. We’ll help you choose the right keywords, optimize your site for search engines, and create content that ranks high in search results.

Content Marketing

In the world of life sciences, good content is essential. Whether you’re writing blog posts, creating infographics, or whitepapers, we’ll help you develop a compelling content strategy that improves your life science brand and keeps you ahead of your competitors.

Email Marketing

Emails are a powerful way to keep in touch, whether it’s sharing a powerful customer experience or keeping potential clients up to date on your services. We’ll help you create email campaigns that achieve your desired results.

Website Design

Your website is everyone’s first impression of your company, so it’s important to make a good one. We’ll work with you to create a website that’s not only visually appealing but also easy to navigate and informative.

Development

Web development is what makes your site run smoothly. We’ll take your website from concept to reality, making sure it’s not only beautiful but also functional and user-friendly. Our team can build tools like calculators, schedulers, and more.

Marketing Consulting

If you’re in need of consulting for your biotech company or medical device group, we’re here to help. We offer consulting with our team virtually and in person. We’ll work with you to develop a strategy and train your team on implementation.

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The Top Digital Marketing Challenges Facing Life Science Companies Today

Life sciences companies are under a lot of pressure when it comes to creating marketing strategies. While traditionally trade shows and word of mouth were a good enough marketing option, today more and more of these companies are relying on digital marketing for their leads.

Digital marketing, however, comes with its own sets of challenges.

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Lack of Bandwidth

One of the top challenges facing life science companies is a lack of bandwidth. With so much to do and so little time, it can be difficult to dedicate the necessary resources to digital marketing. Your marketing team may be too strapped to take on additional projects.

Agencies Don't Have a Deep Understanding of the Industry

Other agencies give marketing a bad rap in the life sciences industry. We’ve seen companies who have worked with other agencies only to be disappointed with the results. This is usually because the agency they worked with didn’t have awareness of the life sciences industry and how to market to those in it.

Few High Quality Leads

Have you found that your lead generation efforts aren’t turning into high-quality clients? You’re not alone! We help industrial manufacturers improve their ads, copy, technique, and more to lead to more quality sales.

What Life Sciences Companies Need for a Successful Marketing Strategy

While digital marketing can be a challenge for life science companies, there are ways to overcome these challenges. Whether you’re working with an agency or putting together your own strategy, here’s what to keep in mind:

Data Driven Decisions

The life sciences industry revolves around research and development. Collection of data and using it to inform your decisions is crucial. Why shouldn’t it be the same for marketing? The best marketing strategies are built on data collected about your target audience.

Integrated Marketing Approach

Every strategy is different, but it’s extremely helpful to have a full suite of marketing departments at your disposal. This way, you can mix and match services to create a comprehensive strategy, and specialists can communicate effectively.

A Streamlined Buyer's Journey

It’s hard to generate exceptional results without a streamlined approach! In order to create a successful strategy, you’ll need to map out the buyer’s journey and consider what services will work best at each stage.

Knowledge of the Scientific Community

If you’re creating content for scientists and researchers, you need to have a good understanding of the scientific process. The language and topics are different than they would be if you’re marketing to the general public. A cookie cutter approach won’t do.

Need a Full Service Agency With Experience in the Life Science Industry? Look No Further!

We’ve helped life science companies who work in healthcare, market research, clinical research, device testing, drug development, strain development, fermentation development, and more.

We’ve helped life science companies who work in healthcare, market research, clinical research, device testing, drug development, strain development, fermentation development, and more.

If you need a life science marketing agency with biotech, medical device technology, and life science experience, we’re here to help. We’ve helped companies like you find success when it comes to improving online visibility, lead generation, converting leads, and growing their business.

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Contact Us About Your Life Sciences Marketing Strategy!

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