Getting most of your traffic from ads? You’re building on rented land.
SEO is the Key to Long Term Growth
We help you own your spot on the search results page instead of just renting it.
Don’t just sit there and watch your competitors dominate the search results. Your customers are looking for you. We’ll help you get found.
Just like we did for this company, an e-commerce brand that started SEO from scratch with us and is now doing
$30M
a year in online sales
just a few years later.
Don’t get me wrong. SEO isn’t magic. It takes time to see results, but the beauty is that the results you get from our SEO services are built to last.
Paid advertising is like a faucet. You turn it on, and your site starts to get more visitors. But as soon as you turn it off, the traffic stops too, and you don’t have anything to show for it.
SEO is different.
When it’s done well (like the way we do it), the results compound over time. You’re investing in a long term strategy that looks more like owning than renting.
That means that a piece of content you publish today will be generating even more traffic years from now. And you’re not paying for any of those clicks like you would be if you were only relying on ads for your traffic.
If you’re seeing this page, you understand the importance of digital marketing. We sent you here because you’re already running ads, but we’ll be honest with you - you’re probably leaving results on the table when it comes to your SEO.
Before we go any further, let’s run through some quick introductions and check that whole “credibility” box for you.
For more than 20 years, we’ve been running SEO campaigns for clients from local brick and mortar businesses to publicly traded, multi-billion dollar corporations, and everyone in between.
Our team has worked with clients like these:
And gotten results like this even in highly technical, super-niche B2B markets.
So don’t go dropping the “this won’t work for my unique snowflake type of business” stuff. It will work. We’ve seen it work in weirder industries than yours. Pinky promise.
What do our clients say?
Ok, now that that’s out of the way: Let’s run through a hypothetical situation – let’s say you’re spending $20,000 a month on Google Search Ads for your online coffee company. Business is growing – new orders are coming in every day and it looks like things are going great.
Nice.
But let’s look a little more closely. The keyword “buy coffee online” has a cost per click of around $3.50. That means that with a $20,000 budget, you can get a total of 5,714 clicks to your site. That’s just math.
Let’s say that 5% of those people end up buying coffee when they land on your site (which would be a REALLY strong conversion rate, by the way). That’s 285 people. And if your average order is $75 (doubtful for a coffee retailer, but let’s roll with it), your $20,000 in ad spend is making you back a grand total of… $21,375.
Not super exciting.
Now, of course, these people are hopefully going to come back and buy again, increasing your customer lifetime value, etc. Acquiring customers at better than break-even is nothing to sneeze at.
Here’s a look at that search results page:
If you look at the companies that are paying for ads, they’re probably happy with the results they’re getting. (Otherwise they’d turn their ads off, right?)
But look at Coffee Bean Direct – they’re the first organic result, which means that anybody who skips past the ads (as many as 94% of searchers, according to Wordstream) is going to their site at no marginal cost to them.
I’m no mathematician, but I’m pretty sure the ROI on those clicks is equal to roughly infinity.
Here’s the point:
SEO, done the right way, isn’t an opportunity you can afford to overlook.
And here’s the good news: If you’re already running ads, you’ve already got the budget and the data you need to start really seeing results from a well-orchestrated SEO campaign.
Even if you don’t have the bandwidth in your current team to take on a project like this
Even if you haven’t invested in SEO up to this point
Even if you’ve tried investing in SEO but didn’t see good results from it
Even if you already have an SEO company doing great work – what we do is HIGHLY specialized
Even if you don’t have a clue what SEO actually means, much less how you’d tell whether or not it’s working to grow your business
Even if (actually, especially if) you’re planning a website redesign soon
We handle all of that
At this point, I’m going to give us both a little breather. Maybe you’re already in – you’re ready to add a badass SEO strategy to your current marketing efforts, and you just want to know where to enter your credit card information.
Here's How Our Process Works:
What's included each month
Month 1
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Technical Audit Delivered
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Technical Audit Fix Block 1 Complete
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URLs established
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Ranking Analysis Complete (Baselines)
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Reporting Dashboard Established
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Outreach Begins
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Temp content added to URLs if not yet ready
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PowerPage™ Content Complete
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Supporting Content Complete
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First Media Placement MAY be seen
Month 2
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Monthly QC Audit
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Technical Audit Fix Block 2 Complete
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Outreach Continues
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Ranking Analysis Complete (Don't have big expectations yet)
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Reporting Dashboard Reminder / Highlights
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Media Placements Complete
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Goal Impact Discussion
Month 3
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Monthly QC Audit
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Technical Audit Fix Block 3 Complete
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Outreach Continues
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Ranking Analysis Complete (Should start seeing real results)
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Reporting Dashboard Reminder / Highlights
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Media Placements Complete
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Goal Impact Discussion
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Decisions on new campaign, continuing this one into growth phase, or both.
Here’s how we do things: Our world-class SEO services are designed to be two things above all else - Simple and Effective
More Real World Results.
Most of our clients simply reallocate $5,000 per month that they would have been spending on ads and let us do our thing. We ask for 90 days so that we have enough time to show you that we’re able to really get things moving, but our clients usually stick around for the long haul (I’m talking like 10+ years in some cases, and we don’t do long-term contracts) once they see the results.
That’s it. We handle creating keyword-rich, reader-friendly content for your site based on the terms that actually matter to you from a business perspective, and we get high-quality media placements back to that content from relevant and authoritative sites around the Internet.
As far as the “effective” part, we’ve been kind enough to sprinkle actual screenshots of our results generously throughout this page. Seriously – scroll any direction and you’ll see some amazing success stories, all backed by data. We’ll even be happy to put you in contact with some of our clients if you’re feeling particularly skeptical.
So with that said, if you’re ready to get started, you can click the button right under this sentence and we can start today.
Still reading? That means you’ve still got some questions, so let’s zoom out a little bit and make sure that when we talk about SEO, we’re talking about the same thing. Here’s the nuts and bolts of how SEO actually works:
There are 3 components to a rock-solid SEO effort:
Technical SEO
this is the process of making sure that your site behaves itself. It’s taking care of things like page load speed, mobile responsiveness, site security, site structure, and usability. Overall, the goal of technical SEO is to make your site as easy as possible for Google to understand and organize, and to provide a good experience for visitors.
On-SiteSEO
now, once your site is minding its manners, we have to make sure it says the right thing. A good on-site SEO plan will include a deep understanding of the keywords your potential visitors might be searching for if they want to find a business like yours. We’ve got to organize it, using headings and subheadings, into pages that have a clear purpose and create links within your site that allow visitors to easily get the information they’re after.
Off-Site SEO
now for the fun stuff. This is the fuel in the tank that makes the SEO car run. It’s the process of getting media placements pointing to a link-worthy asset we create for you from other highly reputable and authoritative sites. It’s how you tell Google that you’re legit. The more mentions you have from high-authority domains, the more Google believes that you, too, are high-authority.
That means that if you want results like this organic laundry e-commerce site got (shameless plug), …you’ve got to do more than just post a new blog post every 11 months. (Oops - busted. Don’t worry. You’re not alone):
Here’s what we’ve realized from talking to our SEO clients about why things just didn’t “click” until they hired us - maybe you’re dealing with some of the same stuff:
Lack of Understanding
They didn’t understand all the moving parts and pieces that make up a truly effective SEO strategy, and once they finally “got it,” they realized it was beyond the bandwidth that their in-house team could handle.
Missing Focus
Their companies do a lot of things and their websites have a lot of pages that could be optimized for a lot of different keywords – so how in the world are they supposed to know what to focus on?
'Missed the Boat' Feeling
They’re in competitive industries with some really heavy hitters and feel like they’re already too far behind – like they “missed the boat” when it comes to ranking well for important keyword phrases.
And to make matters worse, a lot of our clients worked with other agencies before they found us and had to deal with things like:
No Updates / Communication
Having no idea what the agency was actually doing on a monthly basis because they didn’t get any data back on how their campaigns were actually performing.
Useless Efforts
Increases in traffic that didn’t translate to more leads, appointments, or sales… you know, the things that actually matter in a business.
Not Following Business Goals
Wasted time, wasted effort, and wasted dollars on SEO campaigns that didn’t align with their business goals.
They got burned, so their SEO strategy basically became:
Imagine if, instead, your relationship with your SEO agency looked like this:
Needs & Business Goals
In a complete plot twist, the conversation starts with your needs and your business goals – maybe you’re launching a new product or entering a new market, or a certain product line is being discontinued. Turns out, these are critical things for us to know if we’re going to actually grow your business.
Keywords Research
From there, we do detailed research on the keywords that are driving results inside your paid ad campaigns and can offer real insight and recommendations on the keywords you should be focused on optimizing.
Competitor Research
Not to be outdone, we’re then going to take a look at keywords that your competitors are ranking for AND paying for. That will help us find gaps in the content on your site and allow us to proceed with surgical precision.
Communication
All the while, you’re getting regular feedback and communication from us on the progress of your campaign, the insights we’ve been able to distill from the data we’ve collected, and a sensible, no-BS strategy for standing our SEO “ladder” against the right house.
Continuous Updates
As your campaign moves forward, you’ve got a simple dashboard you can access to see new keywords you’re ranking for (and the new traffic they’re bringing to your site) and keywords you’ve moved up in ranking.
Transparency
You’re even getting *gasp* transparency about what isn’t going so well, along with a detailed plan of how we’re going to fix it and what went wrong in the first place. Combine that with a team that’s proactively identifying new opportunities and bringing them to you, and it’s almost as if you’re dealing with actual human beings that are invested in the success of your business… what a novel concept.
Planning Sessions
You’re working closely with our team and getting prompt responses to your questions, calls, and emails. You’re having real strategic planning sessions with subject matter experts, not just stale, boring meetings where somebody reads data to you that you’ve already seen but doesn’t offer any actual insight.
Get Results
Most importantly, the strategy is working. You’re getting more leads, more sales, and more high-intent, ready-to-buy traffic. Things are moving, as we say, up and to the right.
If that’s the kind of outcome you want, let’s do this thing.
Getting Started
Couldn’t Be Easier.
Click the button, choose whether you want to pay monthly or for a full 3-month effort up front and save a little cash, and let’s get a kickoff meeting scheduled with our team.
In fact, here’s that $30M e-commerce company we mentioned. Their business sells bulk and wholesale memory cards and flash drives online and they’re EXPLODING in growth.
If that’s the kind of outcome you want, let’s do this thing.
Getting Started
Couldn’t Be Easier.
Click the button, choose whether you want to pay monthly or for a full 3-month effort up front and save a little cash, and let’s get a kickoff meeting scheduled with our team.
This is one of those “best time to plant a tree was 20 years ago, but the second best time is now” kind of things. A year from now, you can either be well into the march toward the top of search rankings and seeing real, lasting results in your business OR you can be kicking yourself for not starting sooner.
I’ll go ahead and break some bad news to you: Your competitors aren’t waiting.
Every day that they’re publishing new content and generating new mentions to their site is a day further away from you catching up and passing them in the rankings. If you’re not actively focused on improving your organic search presence, you aren’t standing still – you’re moving backward.
And just in case you need a little reminder that we know what we’re doing here, these are the SEO results we got a screens and awnings company in Florida in about 18 months:
If you’re still reading, congratulations on your perseverance. You’re still not convinced that reallocating any of your ad spend to SEO is going to grow your business, so let’s look at things side by side.
SEO or Paid Advertising?
Which one is better for your business?
In a word, both.
We don’t like to think of things in silos. Everything you do from a digital perspective should play nicely with everything else. Paid ads and effective SEO are both crucial parts of a killer digital business growth strategy. We’ve got plenty of clients that use us to run their ad campaigns and are CRUSHING it with paid advertising. Let me be clear – ads aren’t the enemy. They’re part of the team.
Think about it like this – if you’re running ads for your online store that sells organic dog treats, you’re probably advertising for terms like “organic dog treats” (duh), “healthy dog treats,” and “natural dog treats.” At first glance, these might look like they’re totally interchangeable.
But when you run Google Ads, you might find that “natural dog treats” doesn’t have quite as many searches every month, but the people who search for that term are more likely to buy, have a higher average order value, and come back to purchase again more often.
So which of those “interchangeable” terms do you want to make sure your site is optimized for? (The answer is “natural dog treats,” if I lost you somewhere along the way.)
We don’t like to think of things in silos. Everything you do from a digital perspective should play nicely with everything else. Paid ads and effective SEO are both crucial parts of a killer digital business growth strategy. We’ve got plenty of clients that use us to run their ad campaigns and are CRUSHING it with paid advertising. Let me be clear – ads aren’t the enemy. They’re part of the team.
Think about it like this – if you’re running ads for your online store that sells organic dog treats, you’re probably advertising for terms like “organic dog treats” (duh), “healthy dog treats,” and “natural dog treats.” At first glance, these might look like they’re totally interchangeable.
But when you run Google Ads, you might find that “natural dog treats” doesn’t have quite as many searches every month, but the people who search for that term are more likely to buy, have a higher average order value, and come back to purchase again more often.
So which of those “interchangeable” terms do you want to make sure your site is optimized for? (The answer is “natural dog treats,” if I lost you somewhere along the way.)
It’s more valuable from a profit standpoint (which is the only metric that matters) to get free clicks for that term than for any of those other terms that look the same to the naked eye.
That’s data that we’d only get from paid ads, but it’s a crucial piece of information for our SEO strategy. The catch is that you have to have an SEO team that’s willing to put on their thinking caps and find the signal in the noise. Turns out, that’s exactly what you found when you landed on this page.
So again, and without further ado, another button to click so that you can finally stop renting your traffic and start owning it.
But I don’t want you to think about that button as just a button. Instead, think of it as a gateway.
On the other side of that button, you’ll find a magical land where customer acquisition cost is lower, profit margin is higher, the sun shines a little brighter, and you’ve got peace of mind knowing that the foundation of your business’ traffic strategy is rock solid. In case you skipped over it earlier or your mind is swirling from the possibilities you’ve just discovered, here’s a quick recap of how this works:
$5,000/m
gets our team to work on your organic search rankings. We handle everything.
Keyword Creation
We create keyword-rich pillar content based on your most profitable categories of products or services
Promotion
We promote that content across the Internet on relevant, authoritative sites, earning links pointing back to you and increasing your site’s authority (higher authority = better rankings)
Audits
We’ll even audit your site from a technical performance standpoint and fix any issues that Google is penalizing you for currently (things like big, heavy images, poor site security, or issues with mobile responsiveness)
So whether we’re righting the ship for SEO that’s trending in the wrong direction like we did for this outdoor sports e-commerce site:
Starting basically from scratch like with this jewelry subscription box service:
Or any other position you’ve found yourself in when it comes to SEO, your next step is the same.
Go ahead and tap that button and let’s get a kickoff call scheduled.
Ok, friend. This is the part where I introduce scarcity and urgency to get you to take action. So, you know, buckle up or whatever.
Here’s the deal: Our agency is intentionally kept small. We don’t want to scale to a point where we’ve got hundreds of clients – in fact, we only want 60 at a time.
It’s the perfect number that allows our team of experts to give unbelievable service, unparalleled results, and to really help you grow your business.
If you’re seeing this page, that means we have an opening for you (or we did in the very recent past). We only open this page when we’ve got space for a new client, and as soon as the spots are filled, we close things back down.
If you’ve taken the time to read this far, it’s VERY possible that the spots we had open have been claimed. If that’s the case, clicking that button will take you to a page to join a waitlist where you’ll get priority access next time a spot opens up.
$5,000 per month is a ridiculous offer for the kinds of results we consistently get for our clients.
We’re not in the business of guaranteeing anything – there are just too many variables at play, but to describe us as “confident” would be a wild understatement.
Now is the time to take action and secure your company’s future. The world of paid advertising is a fickle beast – what’s working great today could literally get you banned from a platform tomorrow.
If that channel is your only source of traffic, you’re officially up the creek without a paddle at that point. The risk isn’t worth it – for 20 years, we’ve been able to create consistent, reliable results because we do things the right way.
There are no hacks, tricks, or shortcuts to building an amazing organic search presence
but there are proven experts, and we’re one of them.
Here’s that button again. See you on the other side.
