Eli Mason Case Study

Summary

Eli Mason was a small product-focused brand that had struggled to grow in the first 3 years of existence.  Previously they had done a lot of SEO and organic posting to drive traffic.  Though they had some repeat customers, they weren’t able to consistently drive sales using a proven system. 

Technical Strategy

When contacted by Eli Mason we instantly recommended a combination of paid Facebook & Instagram ads.  This in conjunction with conversion rate optimization on their website would greatly increase results.  Additionally, we made sure that all integrations were connected including an automated email follow-up series.

Campaign Creation

We were able to optimize our paid media campaigns and focus on the Lifetime value of a customer.  Additionally, new product bundles were introduced on our end to increase the average order value.  This allowed us to scale up to monthly sales to over $45,000. 

Email Campaign

We were also able to clean and restart weekly email campaigns.  Within a matter of a few months, we had grown the list to 10,000+ active subscribers from a cold barely used list.  This list along with advanced email marketing tactics drove a lot of the additional revenue growth for Eli Mason.  

Challenges & Our Solution

When contacted by Eli Mason we instantly recommended a combination of paid Facebook & Instagram ads.  This in conjunction with conversion rate optimization on their website would greatly increase results.  Additionally, we made sure that all integrations were connected including an automated email follow-up series. 

In the first quarter of 2019 Eli Mason was averaging around $3,000 per month in sales.  Within one month of launching our campaign sales increased 117%.  This was followed by a quick accession of sales past the $10,000+ monthly mark.  By the end of the year, Eli Mason had increased monthly sales by 700%.  As 2020 started we knew that there was more potential to expand the brand even further.  We were able to optimize our paid media campaigns and focus on the Lifetime value of a customer.  Additionally, new product bundles were introduced on our end to increase the average order value.  This allowed us to scale up to monthly sales to over $45,000. 

During this time we were also able to clean and restart weekly email campaigns.  Within a matter of a few months, we had grown the list to 10,000+ active subscribers from a cold barely used list.  This list along with advanced email marketing tactics drove a lot of the additional revenue growth for Eli Mason.  

Results From Our Efforts

In the first quarter of 2019 Eli Mason was averaging around $3,000 per month in sales.  Within one month of launching our campaign sales increased 117%.  This was followed by a quick accession of sales past the $10,000+ monthly mark.  By the end of the year, Eli Mason had increased monthly sales by 700%.

  • Increased monthly sales by 700%.
  • Monthly sales to over $45,000. 
  • 10,000+ active subscribers

$ In Sales Per Month

%

increased monthly sales

From Our Client

We’ve been working with Conklin for a year now. Couldn’t be happier. 500%+ in our ecommerce sales since we began working with them. Solid people who know their stuff.

Chris Thomas

Owner, Eli Mason

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