Steady Stream of Website Leads For Local Home Improvement Company

Site Design & PPC Campaign Launch Leads To Steady Stream of Leads

Zach, the owner of Reformed Concrete was nervous about investing money in something he didn’t know much about. He trusted us, and we created a website, built an “idea book”, and created and lauched a paid search campaign. Now a year and a half later, he has a steady stream of tracked phone calls, email leads, and idea book downloads that have grown his company dramatically – and he’s expanding.

Growth Strategy

We sat down with the owner and determined their ideal customer. We researched where that customer was online at the point of decision, and what type of resources would be valuable to them.

Site & Asset Design

We designed an attractive website for the ideal customer as well as an idea book for those potential customers to download. We also set up automation so that leads would be followed up on.

Paid Search Campaign

Our team created a paid search campaign that almost immediately began to create a steady stream of local and affordable leads for the company. To this day, that campaign is generating constant leads.

Challenges & Our Solution

This company had never done anything like this before, so there weren’t any “digital footprints,” to build off of. We used tools like SpyFu, SEMRush, Ahrefs, Buzzsumo, and others to discover what the ideal (high profit) customer was searching for and what they were interested in once they found a resource.

It worked. Quickly, Zach saw traffic, leads, and phone calls coming from the site and it’s traffic. Revenue came just a few weeks later from the first of many sales.

Results From Paid Search

This site design, asset creation, and pay per click campaign has practically doubled their business

  • 150 high end leads directly from the site
  • 180%+ revenue growth
  • Today, when you’re in the geographically area that Reformed Concrete focuses on, you see the company everywhere when doing research.


High End Leads


Revenue Growth

From Our Client

Everything they said was going to happen, happened. I now have a steady stream of leads coming from my new website.
Zach Bean

OWNER, Reformed Concrete

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