Multiple ProfitPaths™ Bring Lead Streams To B2B Tech Company

3 ProfitPaths™ Push High Profit Leads To Tech Company

Our client, wanted to generate highly specific leads for their tech consultancy. We broke down their perfect buyers into categories and interestest and created multiple landing pages, websites, and tools for them.

Technical Strategy

We worked with the client and suggested a few strategies including a site dedicated to a free trial, a calculator we built with their API, and custom domains that spoke directly to the potential clients.

Campaign Creation

We first created calculators, websites, PDF downloads, and email creatives.

Once we launched with cold email, it became clear that the campaign was going to be a success.

 

Tracking

Our client is hyper focussed on tracking. We were able to create dashboards and link with Pardot to ensure that all of the metrics they needed to make good decisions with their campaign were readily avialble to their team. 

Challenges & Our Solution

The B2B Tech sales world is lucraitve, but tough. 

Results From Our Efforts

By using cold email as an initial contact point, we were able to generate many responses. In addition, we created video assets that played to those who landed from cold email, and much more.

  • 308 high value leads from just one of the campaigns
  • Client has elected to continue adding ProfitPaths™
  • Huge ROI for client
  • Ads on Linkedin, YouTube, Facebook and more generate leads

THIS CLIENT NOW HAS 5+ ASSETS THAT THEY CAN USE FOREVER, WHILE WE CONTINUE TO BUILD OUT MORE.

Legit Leads

New Contacts Reached

From Our Client

We worked with Conklin Media to create a ProfitPath and they handled everything from start to finish. We now have a stream of leads (more than 200 in a few months) that we weren’t getting prior. Judd Robins

EVP, Sales & Marketing, TekStream Solutions

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