Multiple ProfitPaths™ Bring Lead Streams To B2B Tech Company
3 ProfitPaths™ Push High Profit Leads To Tech Company
Our client, wanted to generate highly specific leads for their tech consultancy. We broke down their perfect buyers into categories and interestest and created multiple landing pages, websites, and tools for them.
We worked with the client and suggested a few strategies including a site dedicated to a free trial, a calculator we built with their API, and custom domains that spoke directly to the potential clients.
We first created calculators, websites, PDF downloads, and email creatives.
Once we launched with cold email, it became clear that the campaign was going to be a success.
Our client is hyper focussed on tracking. We were able to create dashboards and link with Pardot to ensure that all of the metrics they needed to make good decisions with their campaign were readily avialble to their team.
Challenges & Our Solution
The B2B Tech sales world is lucrative, but tough.
Results From Our Efforts
By using cold email as an initial contact point, we were able to generate many responses. In addition, we created video assets that played to those who landed from cold email, and much more.
- 308 high value leads from just one of the campaigns
- Client has elected to continue adding ProfitPaths™
- Huge ROI for client
- Ads on Linkedin, YouTube, Facebook and more generate leads
THIS CLIENT NOW HAS 5+ ASSETS THAT THEY CAN USE FOREVER, WHILE WE CONTINUE TO BUILD OUT MORE.
New Contacts Reached
From Our Client
Ready To Talk About Your Business Growth Goals?
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