Hundreds of Thousands in New Revenue From Ecommerce Redesign

Ecommerce Programming Site Redesign Results in Thousands of Orders in Just 5 Months

A small single product e-commerce brand, Auto Floor Guard needed help getting to the next level with their digital marketing efforts. Their website was very dated, and they had little to no experience with paid media. Since they were a seasonal product, Auto Floor Guard heavily depended on revenue from the winter months. Conklin Media was brought in to help grow their brand on a multitude of channels including Google search, Facebook, Instagram, and Amazon.

Technical Strategy

The first steps that Conklin Media took was to revamp and relaunch the brand with a new website. Once that was optimized for conversions and made to convert seamlessly for users. Creative assets in the form of videos were also made to drive more engagement on the site and via paid ads.

Campaign Creation

Conklin Media established a clear budget with Key performance targets for the paid media campaign alongside of the client. A full cross channel approach was taken, creating multiple funnels in which to drive prospective clients.

Amazon Strategy

Optimizing the existing Amazon listing and invoking advanced bidding strategy was another task Conklin Media performed.

Challenges & Results

In the first year, inventory sold so fast that Auto Floor Guard ran out of products midway through the season! In year two the brand experienced massive growth as sales on Amazon increased by 58% Sales on the website also increased by 22% during the same time frame. Another direct benefit from advertising was an expanded season of buying for users, with significant purchasing increasing in the offseason.

Results From Our Efforts

In the first year, inventory sold so fast that Auto Floor Guard ran out of products midway through the season! In year two the brand experienced massive growth as sales on Amazon increased by 58%

  • 58% Amazon Sales Increase
  • 22% Website Sales Increase

%

Website Sales Increase

%

Amazon Sales Increase

From Our Client

We are now in year two of working with Conklin. They are some of the smartest people we’ve worked with in the business. They did such a great job on the AutoFloorGuard project, that we have decided to bring them into other companies as well.
Bob Paige

VP Operations, AutoFloorGuard

Videos We Created

Ready To Talk About Your Business Growth Goals?

WE SURE ARE!