Panova Case Study

Summary

As a long time company in the custom parts world, Panova had carved out a niche for itself. Looking to expand and bring in new product lines were two big initiatives that Panova sought out in 2020. Competing in a new product line with standardized products was a big ambitious step. After previously being let down by other agencies work, Conklin Media was brought in to optimize both SEO and PPC.

Technical Strategy

The very first task we tackled was helping relaunch updated parts of the website. Working with their internal team we were able to add several conversion oriented features to the website.

SEO Strategy

Once launched we met with their team to develop two Power Pages around two new products that Panova was launching.

PPC

Conklin Media was brought in to optimize and take over an existing Adwords campaign that was underperforming.

Challenges & Results

Within a few weeks we had set new records fora number of new leads in a given week. A short time later leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads. This included hiring in areas where they saw a demand from leads coming from the internet. On the SEO end the number of keywords in the top 3 positions doubled in less than 3 months. This lead to a 40% increase in traffic on the site overall. Another great benefit of working with Conklin Media was the reassurance that all conversions were tracked correctly within analytics. This allowed Panova to accurately and objectively measure campaign performance.

Results From Our Efforts

Within a few weeks, we had set new records for a number of new leads in a given week. A short time later, leads were up over 300% from digital efforts. New business opportunities were so great that Panova ended up hiring more staff to take on the influx of new leads.

  • 40% increase in traffic on the site overall.
  • +300% leads from digital efforts.
  • SEO and the number of keywords in the top 3 positions doubled in less than 3 months.

%

Increase in Site Traffic

%

More Leads From Digital Efforts

From Our Client

Even before signing on with Conklin, when we were just in our initial discussions, it seemed like a partnership was already forming. While most companies would allow the results to speak for themselves, Conklin continues to communicate to us and has no issues with walking us through the process step by step. Additionally, your team is so on top of it that they are making moves behind the scenes that prove our account is not just a number but that Conklin truly cares about their clients’ success. It is a relief, as a marketing department of one, to have a partner that I can completely trust and rely on.

Janette Mochnacz

Marketing Specialist, Panova

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