I’m on social media. So is my sister, my mom, all of my friends, and even my friend’s dog.
The point is, nearly everyone and everything is on social media nowadays, including businesses, and for good reason: recent studies show that nearly 78% of social media users outsell their competitors who do not.
When it comes to social media marketing, almost everyone recognizes its importance in at least a passive sort of way. Social media serves as a primary way for not only interacting with others but also for gaining information and learning about companies and businesses.
9 Secrets to Getting the Most Out of Social Media Marketing
What many fail to realize about social media is just how much this form of marketing affects your web traffic, brand recognition, reputation and respectability, and the likelihood of your business succeeding in general.
These are just some of the benefits of social media marketing that nobody talks about, but you need to know!
1. Diversify Your Platforms
Part of what makes social media so interesting for me to work with is all the forms it can take.
Social media, and therefore social media advertising, is not limited to Facebook. It expands to other services, such as YouTube, Twitter, Snapchat, Tumbler, and Instagram.
Not only does each platform attract a certain audience, but there are also hundreds of thousands of audience subsets within those channels. This means that you can reach audiences in more ways than ever.
2. Reach Your Target Audience with Purposeful Content
Once you’ve established your target audience by evaluating your business and analyzing social media trends and analytics, you can tailor your marketing tactics to reach that specific audience and provide content that is geared toward it. Your content should always convey a message that evokes emotion. This is more likely to prompt your audience to act in your favor.
Have more than one audience in mind? The different platforms allow you to specify the material to the target audience depending on the platform. For example, when investing in Facebook Ads, you have the ability to completely customize your audience based on demographics, likes, dislikes, careers, and more.
3. Social Media Management Tools
With the growth of social media has come the development of a variety of social media management tools. Services such as Sprout Social and Hootsuite specialize in posting across platforms simultaneously. Some of these tools even allow you to create custom analytics reports so at one glance you can see how multiple posts have been performing over a specific length of time.
Our days of wasting time posting the same content on multiple websites one by one are over. Instead, these platforms and tools can do all the work, opening time in your schedule to accomplish other tasks.
4. Audience and Business Analytics
Social media also provides a great way to gather data about how your business is performing with different demographics. As mentioned above, many tools that allow you to share single posts across multiple platforms also allow you to visualize the impact of your presence on various social media platforms. You can use this knowledge to improve areas of your marketing plan and track tangible effects of any changes you make.
5. Use Social Media to Establish Brand Recognition
One of the major ways to achieve that standout brand is to utilize social media marketing and all it has to offer.
The way your business conducts itself on social media sends a loud message to your potential customers about whether or not your company is worth their time. There can be a tricky balance between posting too much and too little, but once you find it you will establish a respectable brand.
Be sure to post quality content at consistent intervals. Don’t wait too long between posts that your brand becomes forgettable, but also don’t post so much that your content begins to blur together and lose value. A social media specialist can help you best manage how frequently you post and the quality of the content you share.
By publishing quality content regularly, you’ll start to gain that all-important brand recognition that will translate itself into meaningful marketing that increases ROI.
6. Gaining Audience Trust and Credibility
In addition to establishing your brand, publishing and sharing quality content helps develop credibility for your business, which in turn boosts trust with your audience. If I see a post with an engaging title and opening, I am more likely to click on it. The content needs to have substance in order to hold my attention, though.
In a world of content overload, much of it can become meaningless, but if you ensure that what you’re delivering goes above and beyond what your audience expects, they will better appreciate you and your brand.
7. Building a Community
Once you gain the trust of your target audience, you can also build a community for and around them.
By reaching out with targeted, personalized content, your customers will feel increasingly more comfortable with your brand. When someone is a part of a community, they feel welcome, which makes your brand and business more memorable. This often leads to your audience sharing the posts or other content within that community across social media and even recommending your products or services to their connections. This a great benefit of social media marketing that can arise sometimes naturally.
8. Paid Advertising
Like big search platforms such as Google, social media platforms such as LinkedIn and Facebook also offer paid advertising options. Though this service is not free, if utilized and monitored properly it can help spread awareness of your business and brand out in the World Wide Web.
By determining what platforms and sites are most likely to reach your target audience, you can engage in specified, effective marketing tactics and make the most of this feature.
And last but not least is the crafty, meticulous tactic of remarketing. Another form of paid advertising, remarketing is a pretty cool method because it targets people already interested in your brand or business.
Simply put, once your marketing strategies have worked and a potential client or customer has checked you out a little, your business will be “remarketed” to them multiple times in the form of ads on social media.
This helps not only to establish your brand, but it keeps your business on the forefront of their minds, making them more likely to return to your webpage over those of your competitors and become a repeat customer.
With this highly targeted way of boosting ROI, remarketing is a great form of social media marketing.
How a Business Growth Agency Can Help
There’s a lot that goes into social media marketing, but the benefits make it worth it. If social media isn’t quite your thing or you are not sure where to start, you may want to consider hiring a digital marketing agency.
Digital marketing and business growth agencies know full well about all the benefits social media marketing has to offer, and they know all the tricks and tips for helping your business boom.
If you find yourself overwhelmed by the prospect of analyzing market data and presenting yourself properly to the digital universe, a business growth agency can help you develop your brand and business.
Ready to launch your social media presence to bring your business to the next level? Contact us for a free consultation and we’ll show you the best way to grow your business through the benefits of social media marketing.