Digital marketing is incredibly dynamic and multi-faceted—I find this exciting, and I revel in the challenges it brings.
Social media, in particular, has rapidly evolved over the past several years, growing and changing in unexpected and electrifying ways. To effectively use social media marketing, you and your team need to be up to date on all the current trends, practices, services, and audiences, in addition to your other forms of marketing. That’s kind of a lot.
Rather than taking on all of it and spreading your team a little thin, you may want to consider outsourcing your social media marketing services to an agency that specializes in business growth. Companies that focus on strategic growth recognize the importance of digital marketing and are well versed in the world of social media marketing, knowing the best and recent practices. The digital world is our oyster.
Changing Times and Reasons to Outsource
As stated above, the ways of social media are rapidly changing, so in order to market effectively, you must rapidly change with it.
Remember when Facebook was the hottest thing around? It attracted people of all age groups and connected them in a way the internet never had before, taking younger generations by storm around the globe. There was even a movie about its founder, Mark Zuckerberg. For a while, Facebook seemed unstoppable.
Oh, how times have changed. With the take over of Facebook by older generations, younger generations have begun to flock towards newer social media platforms like Instagram and Snapchat.
In 2017, the amount of Facebook users under the age of 25 decreased by almost 2.8 million users in the US alone, its first ever decrease and likely not its last, according to predictions by eMarketer. Will this become a trend with other popular platforms? If it happened to Facebook, it can happen to any platform.
With such rapidly changing times, we all need to make sure our social media marketing techniques are continually evolving and staying ahead of the game rather than falling behind it.
Unfortunately, it can be all too easy to fall behind on the latest trends and practices if this type of marketing isn’t your main focus. That’s why it may be time to outsource.
What Services Can Programs and Digital Marketing Agencies Provide?
In determining which social media marketing services to outsource, first take a look at how your team functions in different areas and how much they have on their plate. Once you’ve established that, choosing what services to outsource is easy when you know all of your options.
Take a look at some of the major ones I’ve listed below.
Programs that Cross-Publish
You can outsource a lot of the heavy lifting of social media marketing services through many of the tools and software available that are made with social media in mind. I especially like social media management platforms such as Hootsuite, Sprout Social, and Buffer, because you can schedule and publish content across several social platforms at once, saving lots of time and, in turn, money.
Scheduling posts for publication is an excellent way to create consistency. This helps keep your brand top of mind as your posts show up regularly in your audience’s news feeds.
Reaching Your Target Audience
Employing professional business growth strategists with digital marketing experience to fulfill your social media marketing needs will help ensure that the time and money you spend on advertising is well-spent.
One of the most important parts of social media marketing is reaching your target audience. This is something that has become increasingly difficult over the years, as the ways in which we take in media have drastically increased. While I may still be a loyal Facebook user, for instance, I have plenty of trendier friends who have adopted Instagram as their main social media outlet. Which of us are you trying to reach?
So, how do you ensure you reach your target audience?
In addition to being on top of what demographics and personality types tend to use specific services, your business growth strategists can pair that with the business analytics collected from your own company. They will then pinpoint the most effective platforms on which to advertise in order to reach your target audience.
Additionally, they are experts at knowing what kind of content to direct toward your audience, thereby generating web traffic and valuable leads.
This type of knowledge is extensive and constantly changing, so it’s worth considering outsourcing this to a digital marketing agency with social media gurus.
Content and SEO
Google isn’t the only search engine anymore. Social media platforms like Facebook, Twitter, and YouTube are basically search engines in their own right, with users turning to them to look up information, people, articles, and more.
It’s therefore crucial to have the right headlines and keywords to appear in searches on social media, as well. Luckily, employing strategic content and SEO is yet another service digital marketing agencies specialize in.
Ways Your Team Can Work with Your Business Growth Strategists
Bringing in a strategic growth agency to work in tandem with your team can be a great way to stimulate creativity and achieve results that boost your bottom line.
Social media marketing services are part of the powerhouse of any strategic growth company in the digital marketing realm. We work hard to provide insightful feedback and unique ideas to your current marketing plan. By allowing an experienced digital marketing team to take the wheel in one capacity, your employees can focus on their areas of expertise, creating a less stressful working environment and, in turn, improving productivity.
An outside agency can also contribute a fresh, unbiased perspective to your business. Pairing this objective viewpoint with the intimate knowledge of your team can lead to the most effective marketing plan possible that will grow your business while saving your sanity.
Ready to start supplementing your team and increase productivity by outsourcing your social media marketing services? Contact us for a free consultation, and we’ll show you how social media can revolutionize your business performance.