It's no secret that the subscription box market is booming. There are seemingly endless boxes to choose from, all promising different combinations of products and samples tailored to your specific interests.
The trouble with the subscription box market lies in its sheer size and diversity. With so many boxes catering to different interests, it can be difficult for brands to cut through the noise and make their product stand out. Additionally, as consumers become savvier about which boxes they want to subscribe to and which ones they don't, marketers face an uphill battle in getting people to even try their product.
We’re here to help you conquer these challenges and thrive in the marketplace. Conklin Media is a full-service marketing agency with a team of experts in subscription box marketing. We’ll work with you to develop a marketing strategy tailored to your specific product and target market.
If you’re looking to break into the subscription box market, you need a marketing strategy to set your product apart from the competition.
Facebook and Instagram are some of our favorite platforms for running subscription box ads. Interruptive marketing works well for subscription services. After all, people don’t necessarily know they should be searching for your product. Social media ads allow you to get in front of your ideal audience and demonstrate what you have to offer.
TikTok is one of the fastest-growing social media platforms, and for a good reason! The audience there is highly engaged, and many make purchases based on what they see on the channel. Ads also look incredibly organic, so you can get viewers hooked before fully recognizing it as an ad.
Blog posts and other content are crucial for subscription box brands since they nurture your audience and keep them returning for more. You don’t want customers to feel like the relationship has gone stale once they make the purchase, especially when subscriptions rely on the ability to engage customers month after month.
Search engine optimization lets you get your brand in front of people looking for products like yours. SEO is an excellent channel because people making the searches have high intent: they’re ready to buy immediately!
We highly recommend email marketing for a subscription box business. You’ll have a direct line to communicate with customers and build relationships with them. Whether you’re sharing new products, running a sale, or just saying hello, email is a great way to keep customers in the loop.
Your web design should be reflective of your brand and what you have to offer. A well-designed website will help boost conversions and make it easy for customers to find the information they need.
We can also create tools to help boost sales, like fun quizzes and interactive content. These elements can segment your audience and send targeted content (and offers!) that’s more likely to convert.
If you have a marketing strategy in place but are looking for additional insights for getting your subscription boxes to your target audience, we offer strategic consulting services. We’ll look at your current marketing efforts, make recommendations, and help you fine-tune your strategy so you can hit your goals.
Subscription boxes offer plenty of great opportunities but still face unique marketing challenges. We’ve found that the companies we’ve worked with have encountered the following issues:
One of the main goals of any subscription box business is getting customers to subscribe. This can be tricky, as you must find the right balance between making it seem too expensive or too cheap. You also need to ensure that customers see the value in your offering.
The psychology behind subscription box buyers differs from other eCommerce shoppers. They’re looking for convenience, simplicity, and a personalized experience. Your marketing strategy must be in line with what they’re looking for.
Too many agencies use a cookie-cutter approach when it comes to marketing for monthly subscription businesses. Marketing for such services can be tricky since people typically search for subscription boxes differently than they would for other products. You need to get creative with your marketing efforts and find new and innovative ways to reach your target audience. For example, you may need better branding or influencer outreach campaigns rather than SEO.
Many of our clients partner with us because they have a talented team but don’t have the capacity to focus on additional marketing efforts. We often hear that they don’t have the resources to invest in marketing, or they don’t know how to get started. Fortunately, we can help with both of those challenges!
The subscription business model relies on two key things: the ability to acquire new subscribers and the ability to retain those subscribers.
We’ve found that to get your company’s message out there, you need a partnership that involves the following:
A key part of a subscription box business is nurturing customer relationships. You want customers to feel like they have a connection to your brand and that the relationship is always fresh and exciting. This means regularly sending them content (via email, social media, etc.) that keeps them engaged.
Running the same type of digital ads over and over can burn out your audience. It would be best if you kept your ads fresh and exciting, and one way to do that is by using creative that’s on the cutting edge. This could be anything from interactive content to video ads.
As your business grows, you’ll need to be able to scale your marketing efforts quickly. This means having a team in place that can handle an increase in workload and still produce high-quality work. It also means having access to the right tools and technology to make scaling easy.
All decisions should be based on revenue and data. Your marketing agency needs to have a solid understanding of your target market and use data to inform your marketing strategy. Don’t settle for statistics like impressions. Stats like recurring revenue should determine the choices you make regarding your growth.
Our team has a wealth of experience working with subscription box companies. We’re familiar with the unique challenges you face and we have the knowledge and resources to help you overcome them. Contact us today to learn more about how we can help you grow your business!
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