AutoFloorGuard has an amazing product that sells through multiple channels including Amazon and Costco. The reviews are great, but they had a deep desire to spread their message online.
One of the ways we helped them to do that (in addition to Ecommerce site design, programming, paid search, paid Amazon, and paid social) was through the creation of 3 videos.
The project was 100% hands off for the clients. We handled the concept, strategy, hiring actors, lighting, makeup, etc.
Once winter came, it was important to also have an asset that would relate to people who were dealing with a messy garage floor.
We were able to use the same actors and vehicle, but also ad a bit of a humorous spin.
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